For consumers, insurance is a product they have to buy but nope to never have to use.
They expect to have their needs met when, where and how they want. With everything at our fingertips, a poor experience stands out even more than it used to.
This is why agencies need to think about the customer experience before, during and after the sale as part of their efforts to keep a good retention rate.
It's time to prioritize and invest in your agency's customer experience.