Most Recent Videos
3:57Can SEO Translate to Your Bottom Line?
ITC CEO Laird Rixford discusses how SEO can influence your bottom line.
3:27Sent, Delivered, Opened: Getting Your Emails to the Inbox
Learn how to increase your email deliverability numbers and to get your emails to the inbox.
2:25The Biggest Marketing Mistake You Can Make
ITC Chief Marketing Officer Becky Schroeder explains how a better understanding of consumers can change improve your marketing strategy.
3:58How to Build Trust with Your Insurance Website Content
Learn how your home page and about us page content builds trust on your website from ITC CEO Laird Rixford.
2:42Don't Reinvent the Wheel: Repurposing Content for Email
Don't reinvent the wheel. Use these steps to create engaging emails from already researched, written and valuable content.
3:16Welcome to the ITC family, Agency Matrix!
A message to Agency Matrix clients from Ryan Cerchiai, ITC's Vice President of Client Experience.
0:00Insta-Success: Building Your Instagram Following
Instagram can be a great marketing tool if used correctly. You can tap into this undiscovered corner of insurance marketing if you put in a little time and effort.
4:44The Top Insurance Agency Mistakes (And How to Fix Them)
ITC CEO Laird Rixford talks about common insurance agency mistakes and how you can fix them.
4:02How My Insurance Agent Failed Me
ITC CEO Laird Rixford shares a story about his experience with his insurance agent from his perspective as the consumer. It is a customer service lesson we all need to remember.
3:02What You Need to Know About Your Online Reputation
Your online reputation is important to your digital marketing success. Watch to learn what you need to know about how to manage your online reputation.
3:15What’s the Connection between SEO and Insurance Marketing?
Google processes more than 40,000 search queries every second. That translates to more than 3.5 billion searches per day. Or, 1.2 trillion searches per year worldwide. ITC CEO Laird Rixford explains t
3:16Don’t Fall For These Email Misconceptions
AgencyBuzz Product Manager Heather Cherry goes over the most common email misconceptions and how email marketing is an effective tool to stay connected with your audience – when it’s done right.
3:00It’s Time to Update Your Insurance Website
ITC CEO Laird Rixford provides tips and perspective on the importance of keeping your insurance website updated whether traffic is booming or subsiding.
2:43Take Advantage of Every Opportunity
How your team answers the phone may seem like a small detail that doesn’t matter much. But, it plays an important part in the bigger picture of your brand. ITC CMO Becky Schroeder explains.
3:44Before Clicking Send, Don’t Forget the Footer
In our latest Operation Agency Success video, AgencyBuzz Product Manager Heather Cherry explains why the email footer can hold untapped potential for insurance agents.
3:16Where Are Your Website Leads?
What is the point of a website? If you’re like many agents, you probably have one thing in mind: Leads. ITC CEO Laird Rixford reveals the most important website feature for lead generation.