ITC CEO Laird Rixford provides tips and perspective on the importance of keeping your insurance website updated whether traffic is booming or subsiding.
How your team answers the phone may seem like a small detail that doesn’t matter much. But, it plays an important part in the bigger picture of your brand. ITC CMO Becky Schroeder explains.
In our latest Operation Agency Success video, AgencyBuzz Product Manager Heather Cherry explains why the email footer can hold untapped potential for insurance agents.
What is the point of a website? If you’re like many agents, you probably have one thing in mind: Leads. ITC CEO Laird Rixford reveals the most important website feature for lead generation.
Sales leaders spend a lot of time and money providing their team with weapons to combat objections. ITC VP of Sales Don Hobdy explains how overcoming objections doesn't have to be difficult.
This training video is for AccuAuto users switching to TurboRater, including all new TurboRater users, including agency owners, producers, and CSRs. You'll learn the fastest way to run a quote, bridge
As of last year, Instagram has more than 800 million monthly users. What does this mean for your insurance agency? There is marketing potential in Instagram that you're missing out on. ITC CMO Becky S
In our latest episode of Operation Agency Success, AgencyBuzz Product Manager Heather Cherry explains the differences between formal and informal writing in your agency's email marketing.
Online traffic can come to your website from anywhere. But, most insurance agencies want to sell to local prospects. ITC CEO Laird Rixford explains how to get local traffic to your agency website.
“People don’t buy what you do. They buy why you do it.” ITC's SVP of Sales and Marketing Becky Schroeder explains what this means for your insurance agency.
Organic or Local? Why All SEO Is Not Created Equally
With SEO, your agency website can appear in online search results when consumers look for insurance on the internet. But not all SEO is created equal. ITC CEO Laird Rixford explains.
In our latest episode of Operation Agency Success, ITC CEO Laird Rixford outlines the steps you’ll need to take to start your independent insurance agency.
10 Technology Must-Haves for a New Insurance Agency
It’s tempting to keep costs low at your insurance agency by skipping some technology. Sure, not all technology is critical to every agency. But, some definitely is. ITC CEO Laird Rixford explains why
Many insurance agents still use old selling processes and techniques. ITC Vice President of Sales Don Hobdy explains how agents can sell to the modern insurance buyer.
Today’s consumers are used to having their needs met when, where, and how they want. What does this mean for your insurance agency? ITC CEO Laird Rixford explains.
In our latest Operation Agency Success episode, AgencyBuzz Product Manager Heather Cherry explains how to use embedded video to enhance your insurance agency’s emails.
Social media is often regarded as the marketing strategy your agency must be using. But, if you aren’t seeing the results you would like, you're not alone.
The vast majority of insurance agencies will live or die based on their retention rate.But, relying too much on the blanket retention rate can be misleading. ITC CEO Laird Rixford explains how.
Ranking on the first page of Google for keywords is important to achieving SEO success. But, if you only look at keyword rankings to evaluate SEO, you're missing the forest for the trees.