There are some common misconceptions around search engine optimization. Like that once a website goes live, search engines should immediately know it. Or, that a website should automatically appear on page one of search results. As much as we all want that, SEO just doesn’t work that way. ITC Senior Vice President of Sales and Marketing Becky Schroeder explains.
- The SEO Guidebook for Insurance Agents
- 3 Reasons Why SEO is Important to Insurance Marketing
- Do-It-Yourself: SEO On A Budget
There are millions of websites on the internet with more added every day. Even in your city, there are a lot.
Google’s goal is to provide a user with the best possible information based on their query. It uses ranking factors to determine the best possible match. And, keep in mind that there are more than 200 ranking factors for Google alone.
So, how long does it take for a website to get listed on Google?
Your insurance agency website is live, but the big question is does Google know? Google can discover and index your website in as little as four days or as long as four weeks. Setting up Google Webmaster Tools and Bing Webmaster Tools is an important step to getting the search engines to index your website.
The next step after Google has indexed your website is to work on optimizing your website.
Optimize each of your website pages, starting with the metadata. Then, your website will be in a better position to rank well. Also, start blogging regularly. We have some great blog posts about optimizing your content and blogging. There are links below.
After your site is indexed and you’ve optimized your content and you’re updating that content regularly, you should see changes to your ranking in four to six months. But, this is wholly dependent on doing the SEO work on your website.
It is important to have realistic expectations when it comes to SEO.
Because SEO relies heavily on the amount of effort you put into it. It can be difficult juggling the responsibilities of a business owner and SEO tasks. A minimal effort can be effective with SEO, just adjust your expectations. SEO is a long term investment, not a quick fix solution.