Don’t Fall For These Email Misconceptions

February 5, 2020

Some may believe email marketing is an archaic way to reach your customer. Or, that no one likes finding “spam” in their inbox. AgencyBuzz Product Manager Heather Cherry goes over these common email misconceptions and how email marketing is actually an effective tool to stay connected with your audience – when it’s done right.

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Video Transcript

Some may believe email marketing is an archaic way to reach your customer. Or, that no one likes finding “spam” in their inbox. The fact is, those are just a few of the many misunderstandings about email. 

Email marketing is an effective tool to stay connected with your audience – when it’s done right. With that said, don’t fall for these email marketing misconceptions.

The most common misconception about email is that “All email is spam.”

You may believe that consumers despise marketing emails. Or, they immediately hit the SPAM button instead of clicking.

This may be true in the case of purchased email lists. Those recipients aren’t expecting your email. And have never interacted with your agency.

But, well-curated email marketing isn’t considered spam at all. In fact, according to Marketing

Sherpa, more than 90 percent of US adults *like* receiving promotional emails from companies they do business with.

If you buy or obtain email lists in an unethical way, sending them an email is considered spam.

But, if your clients signed up to receive emails from your agency, they are expecting to hear from you. 

Another misconception? People get too many emails already. Yours will get lost in the inbox.

This is a common concern in the email marketing world. But according to SalesHub, 60 percent of consumers actually receive six or less marketing emails per day. In fact, out of that 60 percent, 40 percent receive three or less emails in a day!

As for getting lost in the proverbial storm, there is a way to avoid this predicament too. Email marketing platforms (ahem, like AgencyBuzz) can track when recipients open their email. The platform then uses this information to send future emails around this time. This makes it less likely that your email will get buried or go unseen. It will actually be sitting at the top of their inbox when they open it.

Finally, you may think unsubscribes are the worst thing that could happen when it comes to your email marketing campaigns. This is not so. Unsubscribes are actually a good thing!

When a person unsubscribes, they remove themselves from receiving further content from you. This means your list is more honed and focused. It now has a higher percentage of customers interested in your message. These people are more likely to open your emails and appreciate your content.

Unsubscribes also save you money. Email platforms may charge by the amount of contacts you have on your list. Unsubscribes prevent you from wasting a valuable spot in your client list.

That spot could be filled with someone who is interested in your agency.

Email marketing can have a huge impact on the success and growth of your insurance agency.

So, don’t believe these misconceptions that email is spam or that it doesn’t work. Do your research to learn more. Read an article, talk to an expert, or watch a video. You may learn something that turn can greatly improve your marketing efforts. 
 

 

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