AgencyBuzz Academy -- Segmentation
How to get the most out of your contact database.
Most Recent Videos
5:19A Schedule to Improve Your SEO
When you schedule what needs to be done every day of the work week, it can help you stay focused on what you need to do. This is also true for your insurance agency's SEO efforts too.
2:57Selling Your Value
In insurance it seems like everyone is selling on price. But, if customers came to you to save a dollar, they’ll leave you to save a dollar. ITC CEO Laird Rixford explains why you should sell on value
2:30How Long til SEO Starts to Work?
There are some common misconceptions around search engine optimization. Like that once a website goes live, search engines should immediately know it. Or, that a website should automatically appear on
6:08The Technology Must-Haves for Your Insurance Agency
The right technology can make a big difference in your insurance agency's productivity and growth. ITC CEO Laird Rixford explains which technology is the most crucial to both new and existing agencies
2:35What An Outdated Website Says About You
If a prospect visits your website and the graphics are old, or the most recent blog post is from three years ago, they will leave. ITC CEO Laird Rixford explains what an outdated website says to prosp
3:50Calls to Action in Your Email Marketing
The secret to making email marketing work is the call to action, or the instructions that tell your email recipients what they should do after they open and read your email. ITC CEO Laird Rixford expl
5:16Never Pause Your Search Visibility Efforts
Your search visibility efforts are paying off, and your insurance website is showing up on the first page of search results. But, it isn't time to hit the pause button.
5:00Set Up Your Email Account & Using the ITC Webmail Client
This video combines two other videos; for those who want to set up their email account in the admin console AND will use the ITC Webmail client to send and receive emails.
2:57Using the ITC Webmail Client
Once you've set up your email account in the admin console, you must decide which email client you'll use to send and receive emails. The most popular options are to either use Outlook or our ITC Web
23:37Prepare Your Website to Go Live and Increase Sales Webinar
This webinar is intended for admins who've recently purchased an Insurance Website Builder website, or anyone else who wants to learn how to use the admin console to make basic changes to their existi
4:25Let's Get Serious About Cybersecurity
Your agency data is worth more than you think. And, while there aren't many regulations yet on cybersecurity, securing your clients’ data is just good business practice. ITC CEO Laird Rixford discusse
3:15Set Up Your Email Account in Insurance Website Builder
All new IWB websites (except Bronze) include an email feature that allows you to create professional email addresses for everyone in your agency. For example, let's say your website is abcinsurance.co
3:03Why Good Website Design is Important
Why should you care about a well-designed website? Because your customers want it. If your agency doesn’t give it to them, your competition will.
2:36Boost Your Email Marketing Confidence
Email marketing is still intimidating to a lot of insurance agents. ITC CEO Laird Rixford discusses three tips to help boost your email marketing confidence.
3:13Before You Blog, Do This First
To blog or not to blog, that is the question. The answer for most insurance agency websites is yes. However, for some it may be not yet.
4:22The Insurance Industry is Evolving, Not Getting Disrupted
There's a lot of talk about disruption in the insurance industry. What does disruption mean for the independent agent channel, and how should agencies adapt?
6:48Creating & Using the New Quote Templates