Redesigning your insurance agency website is necessary after a few years to stay modern and competitive. As design trends evolve, so should your website. But, what comes after a website upgrade? ITC CEO Laird Rixford explains what’s next.
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Redesigning your insurance agency website is necessary after a few years to stay modern and competitive. As design trends evolve, so should your website.
But, what comes after a website upgrade? What’s next?
First, get the word out.
Social media is your biggest tool to get the word out about your redesign. Post about it on all your social media profiles. Tweet about the new features. Write a Facebook post with a link to the new website.
Your excitement about the new design may just get some people to your website. And who knows. Maybe it will remind some that they need to talk to you about their insurance.
Get the word out through your newsletter too. Include screenshots. Show people what the redesign looks like. The images will drive engagement. Also, make sure to include a link so people can click to see the beautiful, new website.
Remember: Your website is a powerful marketing tool. So, make this news prominent. Do not bury this information at the bottom of your newsletter.
Next, don’t forget about your website content.
After the redesign, read through every page. Make sure the information is up to date. Do you have new employees? Did some employees leave since the last update? Has your phone number changed? Did your office move? These are all questions to ask yourself when you’re updating your content.
Finally, check your marketing materials to make sure they’re consistent with your new website.
When you upgraded your website, did the colors change? Did your logo go through any revisions? Do your marketing materials match the updated look of your website? If they don’t, you will need to update those too.
Why does it matter that your marketing materials and your website look consistent? If you offer a prospect a business card that’s green and yellow and they go to your blue and orange website, there’s going to be confusion. Confusion can cost you money or clients.
Remember, a website is an ever-evolving entity and needs periodic upkeep. You’ve taken the first step by upgrading the graphics, but remember that’s just a first step, not the last step.
Get the word out, and keep your website content as relevant as the graphics.