3 Reasons Why Your Website Isn't Converting Visitors into Leads

August 21, 2018

Today's consumers live in a fast-paced world and want instant gratification. Online, they demand to have what they want, when they want it. To convert website visitors to leads, your insurance website needs to have a user-first focus. ITC CEO Laird Rixford explains how. 

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Transcript

Every insurance agency needs an online presence that meets consumer expectations.

We live in a fast-paced world and want instant gratification. Online, we demand to have what we want, when we want it.

To convert website visitors to leads, your insurance website needs to have a user-first focus.  A negative user experience could be stalling your lead generation efforts. Here’s how. 

There are a few reasons why your insurance website may not be converting visitors into leads. 

First, do you have outdated contact information on your website?

Websites with outdated contact information make a bad first impression. People are on your agency website to find more information. If that information is wrong or outdated, people are less likely to convert. 

Double check the contact information listed on your website.  If you’ve recently moved locations or changed hours, update that information. 

If you work out of a home office, don’t leave them hanging. Give them some direction with a city/state combination or a mailing address. 

Next, is your website inactive?

Websites with low activity are also a red flag to consumers.

Imagine two insurance websites: One posted a blog last week. The other has a blog from last year. The first has a social media widget that shows recent posts. The other shows the last post was from two holidays ago.

Which would you trust?

Consumers will think: Why would this agent care for me when they can’t even care for their own website?

If you have trouble keeping your website updated, try outsourcing tasks like blogging and social media posts.

Finally, is your website mobile-friendly? 

It is hard and annoying to pinch and zoom when looking at a website on a mobile phone. 

If your agency’s website is not mobile-friendly, those leads will go straight to the next competitor who is. It’s a fast decision, and you just made it for them. 

Take out your phone and check your website on it right now. If it doesn’t look great on mobile, if you have to pinch and zoom, update your website. 

There are two types of mobile websites: adaptive and responsive. We did a video on this topic that will help you decide which one is best for your agency. Link below.

These issues left unresolved can keep visitors from converting into a lead. Make each user experience a positive one. Have a mobile-friendly website that you are active with updating and has reliable contact information. It goes a long way. 
 

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