Videos
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3:57Watch VideoCan SEO Translate to Your Bottom Line?
ITC CEO Laird Rixford discusses how SEO can influence your bottom line.
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3:27Watch VideoSent, Delivered, Opened: Getting Your Emails to the Inbox
Learn how to increase your email deliverability numbers and to get your emails to the inbox.
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2:25Watch VideoThe Biggest Marketing Mistake You Can Make
ITC Chief Marketing Officer Becky Schroeder explains how a better understanding of consumers can change improve your marketing strategy.
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3:58Watch VideoHow to Build Trust with Your Insurance Website Content
Learn how your home page and about us page content builds trust on your website from ITC CEO Laird Rixford.
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0:58Watch VideoAgency Matrix Preview
A preview of Agency Matrix, ITC's agency management system.
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2:42Watch VideoDon't Reinvent the Wheel: Repurposing Content for Email
Don't reinvent the wheel. Use these steps to create engaging emails from already researched, written and valuable content.
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26:30Watch VideoMasters of Marketing
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3:16Watch VideoWelcome to the ITC family, Agency Matrix!
A message to Agency Matrix clients from Ryan Cerchiai, ITC's Vice President of Client Experience.
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0:00Watch VideoInsta-Success: Building Your Instagram Following
Instagram can be a great marketing tool if used correctly. You can tap into this undiscovered corner of insurance marketing if you put in a little time and effort.
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4:44Watch VideoThe Top Insurance Agency Mistakes (And How to Fix Them)
ITC CEO Laird Rixford talks about common insurance agency mistakes and how you can fix them.
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4:02Watch VideoHow My Insurance Agent Failed Me
ITC CEO Laird Rixford shares a story about his experience with his insurance agent from his perspective as the consumer. It is a customer service lesson we all need to remember.
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3:02Watch VideoWhat You Need to Know About Your Online Reputation
Your online reputation is important to your digital marketing success. Watch to learn what you need to know about how to manage your online reputation.
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3:15Watch VideoWhat’s the Connection between SEO and Insurance Marketing?
Google processes more than 40,000 search queries every second. That translates to more than 3.5 billion searches per day. Or, 1.2 trillion searches per year worldwide. ITC CEO Laird Rixford explains t
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3:16Watch VideoDon’t Fall For These Email Misconceptions
AgencyBuzz Product Manager Heather Cherry goes over the most common email misconceptions and how email marketing is an effective tool to stay connected with your audience – when it’s done right.
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2:32Watch VideoTake the Chill Out of Cold Calling
Take the Chill Out of Cold Calling
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1:45Watch VideoITC Year In Review 2019
Take a look back at news and #LifeAtITC in 2019.
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3:00Watch VideoIt’s Time to Update Your Insurance Website
ITC CEO Laird Rixford provides tips and perspective on the importance of keeping your insurance website updated whether traffic is booming or subsiding.
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2:43Watch VideoTake Advantage of Every Opportunity
How your team answers the phone may seem like a small detail that doesn’t matter much. But, it plays an important part in the bigger picture of your brand. ITC CMO Becky Schroeder explains.
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3:44Watch VideoBefore Clicking Send, Don’t Forget the Footer
In our latest Operation Agency Success video, AgencyBuzz Product Manager Heather Cherry explains why the email footer can hold untapped potential for insurance agents.
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3:16Watch VideoWhere Are Your Website Leads?
What is the point of a website? If you’re like many agents, you probably have one thing in mind: Leads. ITC CEO Laird Rixford reveals the most important website feature for lead generation.
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