Videos

  • Combating Objections in the Sales Process2:29

    Combating Objections in the Sales Process

    Sales leaders spend a lot of time and money providing their team with weapons to combat objections. ITC VP of Sales Don Hobdy explains how overcoming objections doesn't have to be difficult.

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  • Start Using Instagram Today4:01

    Start Using Instagram Today

    As of last year, Instagram has more than 800 million monthly users. What does this mean for your insurance agency? There is marketing potential in Instagram that you're missing out on. ITC CMO Becky S

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  • Using Formal Writing to Write an Effective Email3:04

    Using Formal Writing to Write an Effective Email

    In our latest episode of Operation Agency Success, AgencyBuzz Product Manager Heather Cherry explains the differences between formal and informal writing in your agency's email marketing.

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  • Driving Local Traffic to Your Insurance Website2:55

    Driving Local Traffic to Your Insurance Website

    Online traffic can come to your website from anywhere. But, most insurance agencies want to sell to local prospects. ITC CEO Laird Rixford explains how to get local traffic to your agency website.

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  • Find Your Why2:57

    Find Your Why

    “People don’t buy what you do. They buy why you do it.” ITC's SVP of Sales and Marketing Becky Schroeder explains what this means for your insurance agency.

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  • How to Make a Marketing Plan for Your Agency3:27

    How to Make a Marketing Plan for Your Agency

    ITC's SVP of Sales & Marketing Becky Schroeder explains how to create a marketing plan for your insurance agency.

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  • Organic or Local? Why All SEO Is Not Created Equally4:28

    Organic or Local? Why All SEO Is Not Created Equally

    With SEO, your agency website can appear in online search results when consumers look for insurance on the internet. But not all SEO is created equal. ITC CEO Laird Rixford explains.

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  • How to Start a New Independent Insurance Agency4:13

    How to Start a New Independent Insurance Agency

    In our latest episode of Operation Agency Success, ITC CEO Laird Rixford outlines the steps you’ll need to take to start your independent insurance agency.

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  • 10 Technology Must-Haves for a New Insurance Agency5:40

    10 Technology Must-Haves for a New Insurance Agency

    It’s tempting to keep costs low at your insurance agency by skipping some technology. Sure, not all technology is critical to every agency. But, some definitely is. ITC CEO Laird Rixford explains why

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  • Updating Your Agency’s Retro Sales Techniques3:02

    Updating Your Agency’s Retro Sales Techniques

    Many insurance agents still use old selling processes and techniques. ITC Vice President of Sales Don Hobdy explains how agents can sell to the modern insurance buyer.

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  • How Friction Hurts the Customer Experience4:06

    How Friction Hurts the Customer Experience

    Today’s consumers are used to having their needs met when, where, and how they want. What does this mean for your insurance agency? ITC CEO Laird Rixford explains.

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  • The Right Way to Use Video in Emails3:13

    The Right Way to Use Video in Emails

    In our latest Operation Agency Success episode, AgencyBuzz Product Manager Heather Cherry explains how to use embedded video to enhance your insurance agency’s emails.

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  • 8 Practical Social Media Tips that Work3:39

    8 Practical Social Media Tips that Work

    Social media is often regarded as the marketing strategy your agency must be using. But, if you aren’t seeing the results you would like, you're not alone.

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  • Don’t Be Fooled By Your Retention Rate4:15

    Don’t Be Fooled By Your Retention Rate

    The vast majority of insurance agencies will live or die based on their retention rate.But, relying too much on the blanket retention rate can be misleading. ITC CEO Laird Rixford explains how.

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  • Stop Focusing on Keywords3:10

    Stop Focusing on Keywords

    Ranking on the first page of Google for keywords is important to achieving SEO success. But, if you only look at keyword rankings to evaluate SEO, you're missing the forest for the trees.

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  • After a Website Redesign2:47

    After a Website Redesign

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  • Email Marketing Mistakes That Will Cost You Subscribers2:53

    Email Marketing Mistakes That Will Cost You Subscribers

    People can and will unsubscribe from your email marketing. You can’t always do anything about it. But, you can try to keep it to a minimum. ITC CEO Laird Rixford discusses how to keep your insurance a

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  • ITC 2018 Year in Review2:24

    ITC 2018 Year in Review

    Take a look back at 2018

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  • 7 Blogging Lessons from Agencies That are Blogging0:00

    7 Blogging Lessons from Agencies That are Blogging

    Blogging is the best thing you can do for your insurance agency website because it serves two major audiences: People researching insurance online and search engines.

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  • Improve Your Results by Managing Your Data4:54

    Improve Your Results by Managing Your Data

    Why is data important to your business? The more you know about your customers, the more you know about your agency. ITC CEO Laird Rixford explains.

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