This is the Way: Shannon Eaves-Dixon from Hallmark Specialty Personal Lines

This is the Way: Shannon Eaves-Dixon

A small town girl working in the insurance world, Shannon Eaves-Dixon from Hallmark Specialty Personal lines spent the first decade of her career developing media campaigns for a large multi-media company. As the internet starting making waves among traditional media, she began contributing to one-third of the overall online media revenue within her organization. This out-of-the-box thinking for building brands and businesses has contributed to Shannon’s success in her career.

An opportunity to join Allstate as an agent came along at a time when she was ready for a new challenge, and Shannon transitioned into the insurance industry. After a few years as an agent, she moved back into a corporate position in sales and marketing where she was able to apply her experience as an agent and her skills in communications, sales and marketing.

What Shannon likes about the insurance industry is the ever evolving and expanding landscape of distribution opportunities for both agents and carriers. “Both are having to adapt to the industry climate and respond to the insuretech movement. There are more ways than ever for a consumer to purchase a policy and we both must be ready to meet those demands head on.”

This is the way Shannon Eaves-Dixon works.



Our personal lines office is in Plano, Texas, near the “$5 billion dollar mile.”

Current gig:

Vice President, Sales and Marketing at Hallmark Specialty Personal Lines

One word that describes how you like to work.


Current mobile device:

iPhone 6S Plus

Current computer:

Dell Laptop with docking station and dual monitors (must have)

Project(s) you’re currently working on:

  • Expanding distribution footprint for both of our product lines, through brick and mortar, call centers and identifying digital opportunities
  • Developing a social media presence for HSPL
  • Executing on 2018 sales and marketing strategy
  • Streamlining our agency compliance audit process

Accomplishments you’re proud of:


  • Building a multi-talented team that is willing to go the extra mile without being asked
  • Facilitated and oversaw the execution and delivery of a newly design user interface for our agents
  • Implemented 100% electronic signature in line with company initiatives


  • My amazing husband and beautiful daughter

What are your goals for the next 12 months?

Personal – Taking a few online courses in both digital marketing and project management, purchasing another investment property. In addition, I recently got married and built a new house, so looking forward to getting settled and making it a home.

Professional – Working towards and completing the projects outlined above

Shannon and her husband

What are your biggest professional challenges?

Applying patience at times. Slow and steady wins the race.

What do you like most about your job?

Hands down, what I enjoy the most are the people I am surrounded by and work with daily. They are all talented individuals that inspire me to keep pushing forward.  

Aside from your phone and computer, what gadget can’t you live without and why?

Kindle Fire. I love to read, and I can have several books going at once on one device… much easier to tote around.

What are the top three apps you use on your phone?

GoogleSheets for personal budget/household management. Facebook to stay connected with family and friends. And, Apple News to keep me up to date on current events.

Describe your workspace.

I work best with order, so it must be very neat. Everything has its place.

How do you manage your to-do list?

For myself, OneNote hands down is the best thing ever developed! Not only can I manage my current projects and tasks, but I can see everything I’ve done for the last five-plus years. I also sometimes opt for the old-fashioned way of hand writing lists. There is nothing more fulfilling than marking something off. When assigning out follow-ups to individual team members, Outlook Tasks is the way to go.

What’s your best time-saving tip or hack?

Closing Outlook to avoid distractions when I’m working on a project.

What’s the first thing you do when you get in the office?

Review my tasks for the day.

What is your best everyday habit?

Starting my day with minimal noise, devotion and prayer.

What do you listen to while working?

White noise or classical

What are you currently reading?

Miracle Morning by Hal Elrod thanks to a team members recommendation.

Favorite social network?

Since I don’t live near any of my family, including my daughter, Facebook manages to keep me connected with what everyone is up to.

Shannon and her daughter

Coffee or tea?


What are you watching on Netflix right now?

I’m watching Outlander on Amazon. My husband bought me all the paperbacks to this series, and I can’t wait to start reading them!

How do you decompress?

Work out or read a book.

What’s your sleep routine like?

I’m in bed by 10 every night, even the weekends.

What gets you out of bed in the morning?

I start each day with quiet time, a devotional and prayer. I truly believe this is pivotal to ensuring I have the right mindset going into each day. Also, knowing each day is a new opportunity!

What does a typical day look like for you?

Wake up at 4:30-5:00, quiet time, work out, office time with varying daily schedules, home by 6:30-7:00, dinner and downtime with my hubby and bed by 10.

Who are your business idols and why?

I enjoy listening to Tony Robbins, as he came from humble beginnings and even though he has built an empire, he still manages to stay humble, give back and help others.

What’s the best advice you’ve ever received?

Sometimes you have to hold on, but don’t hold still. Keep moving forward.

If you could switch jobs with someone, who would it be?

I wouldn’t necessarily want to switch jobs… I enjoy what I do, but I do aim to have more time to devote working with elderly and hospice patients. It’s one of my passions.

Who would you like to see in a future This is the Way post?

Dennis Friere, Leavitt Agency


The This is the Way blog series asks ITC employees, agents, carriers and other people in the industry how they work and to share their tips. Is there someone you want to see featured or questions we should ask? Tweet us or leave it in the comments below.

About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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