Mark Goldsberry wasn't supposed to be in digital marketing and sales. He was supposed to go to law school and then on to the FBI. He wanted to make a difference. But then God had a different plan.
So Mark got a job in sales that turned into a successful and rewarding career teaching people how to market their businesses. 25 years later, he is still making a difference. Though it may not be what he had originally imagined for himself, he has no regrets and truly loves his work.
What Mark loves about his work at ITC is that for the past seven years he has seen agencies evolve and be successful and knows he helped them get there. I talked with Mark about how he handles the dynamic insurance industry. This is the way Mark works.
Director of Digital Marketing Sales
What do you like most about your job?
The fact that I am blessed with an opportunity to really make a difference in the business of my clients. It is something I am passionate about and most of the time it does not seem like a job.
One word that describes how you like to work.
I get asked this every once in a while from my clients. I am not sure one word would describe it, but if I am limited to one word it would likely be INTENSE!
Current mobile device:
Project(s) you're currently working on:
Several SEO and digital marketing proposed solutions to agencies across the United States.
Accomplishments you're proud of:
Career-wise, probably some key roles I have been involved in (i.e. assisting in the development and roll out of ASEO, major account acquisition, etc.) that played a significant role in ITC becoming the largest provider of insurance websites in the country.
What are your goals for the next 12 months?
In my new role as director of digital marketing sales, to continue to grow and improve ITC's advanced SEO and digital marketing solution.
What does a typical day look like for you?
Simply put, if you were a fly on the wall in my office space you would probably say, organized chaos!
What technology, apps or tools can't you live without?
That's probably a toss-up between the Internet and spellcheck! I used to be a really good speller in college. But for some reason when I graduated and entered the work force, that slowly diminished so thank goodness for spellcheck! Interesting fact you may not know... some of the most brilliant minds in history struggled with spelling. People like Einstein, Churchill, Da Vinci, and Benj Franklin to name a few.
What's the most recent app you've downloaded but have yet to use?
Describe your workspace.
A BIG desk with a notepad for notes, a hard copy of tasks I refer to as my mishcrit list (short for mission critical), a keyboard, three monitors, and not one but, two headsets. I am on the phone so much that there are literally times my headset battery goes out while on a call, and I have to switch to my backup.
How do you manage your to-do list?
I am still trying to figure that one out. It seems there is never enough time in the day to get things done no matter how many hours I work.
What's your best time-saving tip or hack?
I am not sure I can tell you anything you don't already know. But, something Zig Ziglar once said comes to mind, 'Treat every day like it's the day before vacation, and you will get more work done'.
What is your best everyday habit?
Something I just started doing a couple of years ago, stepping away from my desk at some point in the day to let my brain just rest
What do you listen to while working?
I don't have time to listen to anything while I work. Although if I did it would be a motivational podcast.
What are you currently reading?
'Private' by James Paterson, 'Ten Interesting Things About Human Behavior' by Suzanne L. Davis, 'Why do they act that way? A Survival Guide to the Adolescent Brain for You and Your Teen' by David Walsh (highly recommended if you have teenagers), and 'Winning the Zero Moment of Truth' by Jim Lecinski at Google.
How do you decompress?
Spending time with my four year old usually does it.
What's your sleep routine like?
I don't have much of one even though I know I should. I am a night owl, usually retire about 12 on average and up around 5:30 or 6.
What gets you out of bed in the morning?
The sweet lure of success!
Who are your business idols and why?
I would not say they are idols in the truest sense of the word but rather who I draw inspiration from. People like Zig Ziglar, John Maxwell, Dale Carnegie, Jim Rohn, Dave Ramsey and Jim Denison have shaped my career, driven me to be the best I can be, and had a positive impact on my overall worldview.
What's the best advice you've ever received?
Always have a to-do list on what to do next and break down big goals into smaller chunks.
What would you be doing if you weren't working at ITC?
Coaching and/or playing competitive soccer for a living or maybe even start my own club.
Who would you like to see in a future This is the Way post?
Scott Cornelius from ECI Agency
The This is the Way blog series asks ITC employees, agents, carriers and other people in the industry how they work and to share their tips. Is there someone you want to see featured or questions we should ask? Tweet us or leave it in the comments below.
About the Author
As senior vice president of sales and marketing, Becky Schroeder oversees ITC’s sales and marketing departments. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and driving the overall company sales and marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.Follow on Twitter More Content by Becky Schroeder