This is the Way: Juliet Diiorio of Acceptance

juliet diiorio this is the way acceptance

Juliet Diiorio is not afraid of a challenge.

After growing up in New Jersey (which she acknowledges gets a bum rap, but is in fact a beautiful state) she joined the Army right out of high school as the Cold War was raging and became a Russian linguist. 

After serving, Diiorio spent 13 years in the recruiting and staffing industry. There, she gained a knack for start-ups and sales. She built two financial staffing businesses from the ground up.

In 2001, as dot.coms all over the country were imploding, Diiorio went to work for a start-up in the legal space. 

“I knew the risks, but I believed in the product,” said Diiorio. “And I knew I could help grow the business.” 

After a few tough years, the company grew beyond her wildest expectations.

When she moved on, Diiorio had a plethora of sales, eCommerce and technology expertise under her belt.

While working at an eCommerce firm, Diiorio was responsible for spearheading the digital marketing strategy for two very large insurance clients. She was promptly recruited to Acceptance in 2012 to help them enter the eCommerce world.

“I love the insurance industry because we have data at our fingertips that can help shape better products and experiences for customers,” said Diiorio. “Our opportunity to innovate is almost limitless.”

Diiorio recalls a turning point earlier in her career that taught her a valuable life lesson.

“When I was in my mid-30’s and engaged in a successful career in the recruiting industry, I was fired,” said Diiorio. “I was stunned. My P&L looked great, the business was growing, and I had just received a glowing performance review.”

She remembered thinking she’d never find another job she’s love as much, nor would she ever experience that same level of success. In fact, that change ultimately led Diiorio into the eCommerce and digital world.

“Had I not been fired,” said Diiorio. “I would never have taken the leap toward something new. That single experience is a daily reminder that change is not only good, but necessary for growth.”

This is the way Juliet Diiorio works.




Nashville, TN

Current gig: 

Chief Insurance Officer

One word that describes how you like to work. 


Current mobile device: 

iPhone X

Current computer: 

MacBook Air

Project(s) you’re currently working on: 

How to use data to 1) Reduce fraud, 2) Underwrite faster and cheaper, 3) Identify our best converting customer segments

Accomplishments you’re proud of: 

Establishing Acceptance’s eCommerce channel

juliet diiorio

What are your goals for the next 12 months?

1) Come up with at least two ideas that will either save or generate revenue of $1 million or more, 2) Complete my existing strategic projects, 3) Begin the CPCU certification course.

What do you like most about your job? 

The people I get to work with.

Aside from your phone and computer, what gadget can’t you live without and why? 

Do pens count?!  I have a pen/paper fetish, and I have a ready supply of all my favorite types of pens (roller ball, felt tip, fountain, ball point) everywhere I go! (I also can’t live without my AirPods!)

Describe your workspace. 

Small office with huge white boards on two walls, a Nespresso coffee maker on a side table, small fridge and microwave in the corner. My desk is neatly littered with paper from the projects of the day.

How do you manage your to-do list? 

I typically get into the office around 7:30. On my drive into work, I work out in my head which projects I expect to complete during the day, and how I’ll need to navigate meetings to do that.

What’s the first thing you do when you get in the office? 

Put my bag down, fix my coffee, then check emails.

What is your favorite blog or podcast? 

On the way to work, I typically listen to Abraham Hicks’ or Michael Singer’s podcasts. If I’m not feeling other-worldly on that day, I’ll listen to an audio book.

juliet diiorio


Coffee or tea? 

Coffee, for sure!

Night owl or morning person? 

Morning all the way.

What are you watching on Netflix right now? 


What does a typical day look like for you? 

The only thing that’s typical about my days is the fact that I come into work, drop my bag, and fix my coffee. From there, every day is different. I love that about my job.

Who are your business idols and why? 

Steve(s) Jobs and Wozniak. They had a vision that, at the time, seemed crazy to everyone in their industry. They stayed true to themselves and their vision and changed computing life as we know it.    

What’s the best advice you’ve ever received? 

“Things don’t always work out the way we want them to, but they always work out the way they’re supposed to.”

If you could switch jobs with someone, who would it be? 

Anyone who gets to play with puppies all day.  J


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