This is the Way: Joe Hollier of Alliance Insurance Agency

Joe Hollier is a 14-year veteran of the insurance industry. In 2005, Hurricane Katrina hit Louisiana. At the time, his uncle, a AAA agent at the time, introduced Joe to the insurance industry. He came into the industry kicking and screaming. He slowly realized that this was the perfect career for him. However, Joe had his doubters.

After two years of being an assistant agent, he decided he wanted to make the jump to becoming an independent agent. He set his sights on an agency that he wanted to work for. He interviewed for a position several times. After taking a personality test, the owner of this desired agency said Joe was not cut out for the job and did not see him being successful at prospecting long term. That was all the motivation he needed.

Joe transitioned from a captive agent to an independent agent in 2008 and has been evolving in his role ever since.

Although Joe specializes in property and casual insurance, he saw a need to develop his expertise in a different sector: cyber insurance. The insurance industry has always had a cybersecurity target on its back. Joe recognized the growing threat and demands for better insurance against hackers.

In the summer of 2018, Joe created the first live insurance talk show on Instagram, The Insurance Scramble. Every Saturday morning (before COVID-19), Joe hosted different insurance industry professionals to share their stories. The goal was to create raw, honest insurance conversations.

Joe currently lives in Mandeville, LA with his wife Jenae, and for kids.

This is the way Joe Hollier works.


  1. Location:

Mandeville, LA

  1. Current gig:


  1. One word that describes how you like to work.


  1. Current mobile device:

LG V40 Android

  1. Current computer:

Microsoft Surface

  1. Project(s) you’re currently working on:

Becoming an agency owner. Establishing a commercial, niche networking group.

  1. Accomplishments you’re proud of:

My book of business. My long-term customers. Getting recognized as a respected voice in the independent insurance industry.

  1. What are your goals for the next 12 months?

Build a team of three. Establishing ownership. 

  1. What are your biggest professional challenges?

Currently, I have not enough assistance and technology in place to work as efficiently as I would like, and/or envision myself.

  1. What do you like most about your job?


  1. What technology, apps, or tools can’t you live without?

Now that I am working from home – DocuSign all day.

  1. Describe your workspace.

My dining room at home is now my office and has been since mid-March.

  1. How do you manage your to-do list?

Check off boxes with loud children in the background. 

  1. What’s your best time-saving tip or hack?

I write down everything I want to accomplish tomorrow at the end of the workday today. I then work through that list throughout the day. I try to work smartly and not devote way too much time on any one item on my list. Staying fluid is key for me.

  1. What’s the first thing you do when you get into the office?

Drink coffee. Check email and organize my day.

  1. What do you listen to while working?

A balance between heavy metal and classical.

  1. What are you currently reading?

Mostly industry influencer posts and statewide movement on insurance issues.

  1. Coffee or tea?

Coffee and plenty of it.

  1. Night owl or morning person?

Morning person.

  1. What are you watching on Netflix right now?

Designated Survivor

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