This is the Way: Heather Cherry

Some people stumble into the insurance industry, and some find their way into insurance through someone they know. For Heather Cherry it was the latter.

After graduating from the University of Texas at Austin, Heather continued bartending and waiting tables, which is where she met ITC President Laird Rixford. She eventually left food service for digital marketing.

When she was ready to move forward in her digital marketing career, Heather reached out to Laird, whom she kept in touch with over the years. Shortly thereafter, she found herself at ITC where she now works on our agency marketing platform AgencyBuzz.

Heather likes that the insurance industry is one of the only industries where both the seller and the buyer hope the product is never used. “I think that’s kind of poetic.”

This is the way Heather Cherry works.



Dallas, Texas

Current gig:

AgencyBuzz Product Manager at ITC

One word that describes how you like to work.


Current mobile device:

Apple iPhone 7

Current computer:

Apple MacBook Pro 15” Laptop

Project(s) you’re currently working on:

-Improving the data bridge from InsurancePro to AgencyBuzz
-AgencyBuzz product enhancements
-Data integration improvements
-Making a human (ETA May 2018)

Accomplishments you’re proud of:

My college degree

What are your goals for the next 12 months?

Professionally: I hope to make great strides toward enhancing AgencyBuzz in ways that make the product more effective and easier to use.

Personally: My husband and I are expecting our first child in May, so I hope to add being an awesome mom to my resume within the next year.

What are your biggest professional challenges?

Staying ahead of the game when the marketing landscape is constantly changing.

What do you like most about your job?

I love the challenge of making insurance come alive in a fun way for the general public to understand and appreciate.

Aside from your phone and computer, what gadget can’t you live without and why?

Amazon Echo. My entire household can’t run without Alexa, especially since we have our thermostat, TV, plugs, and other devices all connected to her.

What technology, apps or tools can’t you live without?

Amazon, GroupMe (a group chat application that I use with my friends and family), and my SUV’s backup camera.

What’s the most recent app you’ve downloaded but have yet to use?

I have started using all recently downloaded apps, but I did just download and start using the 1SE (1 Second Everyday) app. It lets you take a quick video every day then strings the videos together at the end of the year for a year-end-review. I’m excited to see what my 2018 video looks like!

Describe your workspace.

Pretty clean and organized with lots of memes posted everywhere. I find that you can’t underestimate the value of a well-timed meme and its impact on your day.

How do you manage your to-do list?

“If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.” – Mark Twain

In other words, complete the most difficult and time-consuming task ASAP. Then, the rest of your tasks will feel like they’re flying off your to-do list.

What’s your best time-saving tip or hack?

I add productivity blocks to my work calendar. This forces me to have designated periods of work and prevents others from interrupting with meetings.

What’s the first thing you do when you get in the office?

Grab a cup of coffee!

What is your best everyday habit?

No matter what kind of day I have, I always make it a point to find at least one thing to be thankful for.

What do you listen to while working?

Mashup videos on YouTube.

What’s your favorite blog and/or podcast?

Small Town Murder

Night owl or morning person?

Night owl all the way.

What are you watching on Netflix right now?

I’m actually binge watching the entire Law & Order SVU series on Hulu from start to finish.

How do you decompress?

I love listening to music alone in my car on the drive home. It relaxes me and refreshes my mind for the rest of the evening at home.

What’s your sleep routine like?

I take a bubble bath with music then relax in bed watching TV and catching up on the day with my husband.

What gets you out of bed in the morning?

My alarm.

What does a typical day look like for you?

I get up (coffee in-hand) and head to ITC for work. After a full day I head home (sometimes I stop at the store on the way) and then I make dinner and finish off the evening binge watching something on Hulu or Netflix before starting my nighttime routine.

Who are your business idols and why?

Becky Schroeder, the VP of Marketing at ITC, would definitely be one of mine. She’s a total rockstar in the insurance industry while being an awesome mother and wife at the same time. #goals

What is your motto or personal mantra?

“In the end, everything will be okay. If it’s not okay, it’s not the end.” – John Lennon

What would you be doing if you weren’t working at ITC?

I’d most likely be freelance writing for blogs and other digital platforms.

Who would you like to see in a future This is the Way post?

Michelle Sands from Trident Insurance Company
Bob Ingram from Peachstate Insurance

The This is the Way blog series asks ITC employees, agents, carriers and other people in the industry how they work and to share their tips. Is there someone you want to see featured or questions we should ask? Tweet us or leave it in the comments below.

About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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