This is the Way: Avery Moore from ECI Agency

August 14, 2018 Emily Nguyen

This is the Way Avery Moore

Growing up, Avery Moore was always a strong-willed child.

“If my mom was reading a parenting book, I would read it too, then do the opposite so I couldn’t be put in a box,” said Moore. “I always thought I’d be an attorney or something that my personality would lend itself to. But, fate has a funny way of pointing you down a different direction.”

After attending college at Oklahoma State University and a three year stint in Louisville, KY, Moore realized there wasn’t anything quite like home and moved back to Oklahoma.

“When I moved home, I just needed a gig to pay the rent,” said Moore. “My family goes back three generations in insurance. So, the obvious answer was to get a job in the industry.”

Moore first worked at a bank-owned agency, where she fell in love with insurance. There, she saw insurance as a way to make a meaningful impact on the world.

“It could save people’s lives,” said Moore. “It could save something that a person has worked their entire life to build. There is something redeeming about that.”

After a couple years, Moore moved to her family’s agency and continued the legacy her grandfather started years ago.

“One Saturday, I received a call at about six in the morning,” said Moore. “A daycare I insured was burning to the ground. I pulled up to this business that my friend had sacrificed to grow and build. It is devastating to see someone’s dreams go up in literal flames. As we watched it slowly burn I held her hand and I got to make a promise that I would put her back together because I had done my job.”

A year later, they stood inside a brand new building and both cried as everything came full circle.

“We get fulfillment from moments like that,” said Moore. “When I need to remember why I do what I do, I go back to that moment.”

This is the way Avery Moore works.



Oklahoma City, Oklahoma

Current gig:

Director of Business Development

One word that describes how you like to work:


Current mobile device:

IPhone 7

Current computer:

MacBook Pro (see the trend  )

Project(s) you’re currently working on:

An online marketing plan around distributors in our state. And a group for young women in insurance in our state to grow and develop and more importantly empower them to ‘lean in’

avery moore eci agency

Accomplishments you’re proud of:

I won Young Agent of the Year for the state of Oklahoma. There’s hasn’t been a female that has won it yet so it was an honor.

What are your goals for the next 12 months?

I can give you my goal list that I stare at every day 😉 essentially, it’s to grow our business and our employees by working smart not hard. Utilizing our website marketing platform that feeds us leads to its utmost potential is always a moving target, so we’re constantly trying to make it better.

What are your biggest professional challenges?

Probably at this stage- fear of complacency. I can see in this profession how you could hit certain goals or make a certain amount and become stagnant. The better and more that I grow, I can see how easy that is, and for someone that doesn’t like to stand still that is scary. I also think that by being complacent we’re not giving our customers what they deserve.

Aside from your phone and computer, what gadget can’t you live without and why? Apple watch and my water cup. If we go to the lake I take my watch off and I am LOST without it. I’ll find myself checking my wrist all the time. I also am super into working out, so it tracks all of that to the point that if I don’t have it on I will literally avoid working out. What’s the point

What are the top three apps you use on your phone?

Instagram, Overdrive, and Canva

Describe your workspace.

Messily organized for my personality

How do you manage your to-do list?

I’m a list person. I have running lists on my phone that I have to check the box on or it will drive me insane.

What’s the first thing you do when you get in the office?

Usually go around and say hi and grab coffee.

What do you listen to while working?

Spotify or a book/podcast/TedTalk

What are you currently reading?

Killing Lincoln by Bill O’Reilly- I’ll let you know what I think

Favorite social network?


Coffee or tea?


Night owl or morning person?

Morning. If I’m awake past 10 my husband is shocked.

avery moore eci agency

What are you watching on Netflix right now?

Orange is the New Black season 3

How do you decompress?

Working out and sleep is literally my drug. If I get a good sleep I can change the world that day.

Who are your business idols and why?

Sheryl Sandberg and my mom who is the CEO of IIAOK

What’s the best advice you’ve ever received?

Stay humble and rule #1- people never change

If you could switch jobs with someone, who would it be?

Reese Witherspoon- she runs a book club, is an actress, and a business woman running her own production company. Like come on!

Who would you like to see in a future This is the Way post?

Ash Fitzsimmons

About the Author

Emily Nguyen

Emily Nguyen supports the implementation of ITC’s marketing efforts, including producing product newsletters and other customer communications, managing multiple social media profiles, and writing and reviewing content. She has a bachelor’s degree in public relations from Texas Tech University. Emily enjoys social media, exploring Dallas-Fort Worth, and spending time with her husband and their dog.

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