This is the Way: Anne Siebum of CannGen Insurance Services

This is the Way Anne Siebum Works

For Anne Siebum, working in the insurance industry is part of a family lineage. Her grandfather and father both worked in insurance. So it’s no surprise she spent time working for her dad after class and over summers during high school. During that time, Siebum’s dad encouraged her to get licensed so she could always have a career to fall back on.

Fast forward 25 years later, and Anne Siebum has worked in a variety of roles in the insurance industry, with most of her experience being on the retail agency side.

“I’ve been an agent, agency owner, and Vice President of Sales and Marketing for a retail agency,” said Siebum. “Recently I moved over to the MGA side and am currently the Operations Manager for CannGen Insurance Services.”

When asked what she loves about the industry, Siebum explains how insurance is constantly changing as new technology, businesses and personal needs evolve.

“Everyone needs insurance,” said Siebum. “And most people don’t understand the ins and outs. They just want the cheapest price and hope for the best.”

Siebum loves educating anyone willing to listen about navigating insurance coverages. And after 25 years in insurance, you could say she’s found a career that she’s passionate about.

This is the way Anne Siebum works.




Sacramento, CA

Current gig:

Operations Manager at CannGen Insurance Services, LLC

One word that describes how you like to work.


Current mobile device:


Current computer:


Project(s) you’re currently working on:

More automation, our Canadian operations, and streamlining our US processes.

Accomplishments you’re proud of:

For the last year I’ve appeared on live TV as The Insurance Coach for ABC 10. I was terrified at first and had to learn quickly to overcome that fear.

What are your biggest professional challenges?

I am not sure; I look at challenges as more of potential opportunities rather than challenges. A challenge is also a great way to learn new things when they don’t go the way you would have liked.

Anne Siebum Crystal Castle Botanical Garden Australia
Anne at the Crystal Castle Botanical Garden in Byron Bay, Australia

What do you like most about your job?

My job is different every day. It is challenging, fast paced and rewarding when we see the results of our hard work. I enjoy collaborating with our team and being part of something that is growing.

What technology, apps or tools can’t you live without?

Okay I will admit it. Pinterest. I am obsessed with that app that I cannot explain why

Describe your workspace.

Tidy with lots of sticky notes.

How do you manage your to-do list?

When I start my day I prioritize what needs to be done. I’ll prepare for any meetings for the day.

What do you listen to while working?

Nothing specific. I’m usually listening to the staff buzzing around.

What are you currently reading?

Girl, Stop Apologizing

Favorite social network?


Coffee or tea?

Both, but coffee in the morning.

Night owl or morning person?

Night Owl for sure

Anne Siebum Koala Australia
Anne with a Koala in Perth, Australia


What are you watching on Netflix right now?

Murder Mountain

What’s your sleep routine like?

Usually in bed by 10:30 p.m. I will either read for a while or watch something on History Channel. It takes a while for me to get to sleep.

What does a typical day look like for you?

Up at 5 a.m., get kids off to school, and head to work. My day consists of meetings, meetings and more meetings sprinkled with tracking the teams progress, helping to resolve any issues, and constantly looking at our processes to see where we can improve

What is your motto or personal mantra?

Mistakes are okay, it’s what we learn from them that counts.

What’s the best advice you’ve ever received?

Decide what you want and go for it. Don’t be afraid to fail.

Who would you like to see in a future This is the Way post?

Natasha Lueder or Shauna Blackburn

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