Selling Value With Price-Based Marketing - Laird Rixford
From ITC Agent Conference 2016... "I don't sell on price. I sell on value." That's fine, but offering what people need will not get people in the door. Consumers want a low price. However, their coverage needs do not often call for that lower price offering. The direct writers know this all too well. In this breakout learn how to use price-based marketing to attract leads but then sell on value.