Most Recent Presentations
Using the 5 Ws to Create a Successful Email Marketing Strategy
In the August 2018 edition of Masters of Marketing, AgencyBuzz Product Manager Heather Cherry explains how answering the who, what, when, where, and why, can help create a successful email marketing s
Crawl, Walk, Run: Using Your Agency’s Branding to Reach Online Prospects
In the July 2018 edition of Masters of Marketing, ITC Website Coordinator Karly Baker explains the importance of setting goals for your insurance website, and how to use its branding to reach your tar
All Sky, No Net: How Agencies Can Survive Automation
In the June 2018 edition of Masters of Marketing, SEO Consultant Dylan Brooks explains how independent insurance agencies can weather the oncoming disruption in the insurance industry caused by techno
Live Q&A with Insurance Marketing Experts
In the May 2018 edition of Masters of Marketing, our panel of insurance marketing experts took your questions, live. For a recording of today's webinar, visit https://www.resources.getitc.com/masters-
How to Turn Your Website into a Lead Generator
In the April 2018 edition of Masters of Marketing, Matt Farrell goes over the top ways insurance agents can generate more leads from their website.
Staying Social: What's Facebook's New Algorithm Means for Your Agency
In the March 2018 edition of Masters of Marketing, ITC SEO Consultant Stephanie Ewen talks about the effect Facebook's new algorithm will have on your business page's Facebook posts and what you can d
10 Email Marketing Feaux Pas You're Probably Making
If you regularly send email to your customers, you may be making these common faux pas.
Think Like a Marketer: Marketing Ideation for Insurance Agents
In the January 2018 edition of Masters of Marketing, ITC Marketing Coordinator Emily Nguyen discusses how ideation can help insurance agents, small business owners, and entrepreneurs to attract busine
Ask the Experts: Insurance Websites, Email Marketing, SEO
ITC insurance marketing experts take your questions for December's Masters of Marketing.
How Do You Know if Your Website Needs to be Updated?
In the November 2017 edition of Masters of Marketing, Website Coordinator Karly Baker outlined the components that indicate an outdated website.
Backlinks: Your Key to SEO Success
In the October 2017 edition of Masters of Marketing, SEO Consultatnt John Dessommes explained the importance of backlinks. In addition, he discussed several new ways insurance agents can obtain backli
Backlinks: Your Key to SEO Success
In October 2017's Masters of Marketing, SEO Consultant John Dessommes discusses the importance of backlinks and how to get them.
Email Marketing: The Agency Newsletter and Beyond
Email marketing is one of the best ways to market your insurance agency. But there's more to it than a monthly newsletter.
Are You Missing the Mark? Email Marketing Opportunities You May Be Missing Out On
AgencyBuzz Coordinator Malika James discusses email marketing opportunities agents may be missing out on, and how to seize those opportunities
Band For Your Buck: Underused Features of Your Insurance Website
In this edition of Masters of Marketing, Website Coordinator Matt Farrell goes over an insurance website's often-overlooked features, and how leveraging these tools can lead to a higher return on inve
Ask Me Anything: Bob Ingram of Peachstate Insurance
In the July 2017 edition of Masters of Marketing, attendees participated in a live Q&A with Bob Ingram of Peachstate Insurance.
Read Me: How to Get Your Recipients to Actually Read Your Emails
In the June 2017 edition of Masters of Marketing, Heather Cherry, AgencyBuzz Product Manager, talks about how to get your emails opened and read.
The Bare Necessities: Your Homepage Checklist
What are the core components of a successful insurance website homepage? Website Coordinator Karly Baker goes over the bare necessities.
Future Proofing Your Agency's Search Visibility
Is it possible to future-proof your insurance agency website's SEO? ITC SEO Consultant Dylan Brooks walks us through how it's possible.
Mastering the Promotional Email to Increase ROI