Why Change is Good and How to Embrace It

There’s a print on the wall in ITC headquarters with a saying that I think about often.

“If you always do what you’ve always done, you’ll always get what you’ve always got.”

Change is inevitable. It’s going to happen to you whether you want it to or not. So, you might as well embrace it so you can get more benefit from the process.

Think about the change this industry has gone through in the last 10 years.

Ten years ago, an insurance agency website was an expense many people did without. Now, it’s table stakes. If you don’t have a website and it’s not attracting traffic, you’re missing out on the insurance shopping that is happening online.

Technology was a lot different then. Now, agency management systems are browser-based and have texting capability. Comparative raters have more extensive reporting than they used to. Plus, they have become more than a quoting tool and are now a function of the insurance sales process.

Today, drip marketing has become an essential part of an insurance agency’s workflow. Not to mention apps, client portals, e-signature, chatbots. The list goes on.

The whole customer experience has been revamped, technologized, and become the focus of so many agencies.

In 2021, if you’re not changing along with the industry and the consumers who are driving it, you’re getting behind.

 

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Embracing Change

 

Video Transcript

There’s a print on the wall in ITC headquarters with a saying I think about often.

It says “If you always do what you’ve always done, you’ll always get what you’ve always got.”

Change is inevitable. It’s going to happen whether you want it or not. So, you might as well embrace it so you can get more benefit from the process.

Think about the change this industry has gone through in the last ten years. Ten years ago, an insurance agency website was an expense many people did without. Now, it’s table stakes.

If you don’t have a website, or if you have one that’s not attracting traffic, you’re missing out on all the insurance shopping happening online.

Technology was a lot different 10 years ago. Now, agency management systems are browser-based and have texting capabilities. Comparative raters have more extensive reporting than they used to. Plus, they have become more than a quoting tool and are now a function of the insurance sales process.

Then you have drip marketing, which has become an essential part of an insurance agency’s workflow. Not to mention apps, client portals, e-signature, chatbots…The list goes on.

The whole client experience has been revamped, automated, and has become the focus of so many agencies.

If you’re not changing along with the industry and the consumers driving it, you’re falling behind.

You may think, “But change is hard.” When faced with a change, it’s common to be resistant. To not want it. But, consider this.

Are you opposing the change because it’s risky? Because you really think it won’t work? Because it will create problems for your team or for your clients?

Or, are you resisting the change because you’re uncomfortable? Because it’s different from what you’re used to?

Change is actually easy. It’s the desire to want to change that is hard.

If everything you’re doing today is working for you…If you’re hitting your goals without trouble and everyone is happy…Then, maybe you don’t need to worry about changing.

But, for those of us who want something different, who want something more, it’s worth exploring that change facing us. And, taking ownership of the process.

True or false? You have a certain amount of intelligence, talent, and personality, and you really can’t do much to change it.

If you answered true, you may have a fixed mindset. Answering false may mean you have a growth mindset.

Why does that matter?

People with a growth mindset know that you can develop and grow talent and intelligence through hard work and time. They understand that passionate practice and learning is the path to success.

If you want to become better at something – say marketing or technology – you absolutely can.

To embrace change, start by adjusting your mindset. Whether you think you can, or you think you can’t, you’re right.

It’s all about your mindset. Do you think the change will have a significant impact on you and/or your agency? And, do you think you can lead that change?

If you think you can, then you will. If you think you can’t, then it won’t work.

The good news is if you want to change, you can. Because guess what? You’re not committed to where you are today if you don’t want to be.

Video production by Ethos Media

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