Hope is Not a Strategy

When it comes to business, hope is not a strategy.

(Actually, this is also an adage used in the military, usually in relation to national security.)

The effect of hope is limited. It is not going to help you meet your goal or effect necessary change.

Hope can ignore facts and data. It can promote delusional thinking that everything is okay, when it is not. It can minimize past lessons and make it difficult to make a smart decision.

So, what do you do then?

Make a plan. Because action is far more important than words.

What are you trying to achieve this year in your insurance agency? Do you need to implement new, better technology that is more suited to your agency’s needs, like a comparative rater or agency management system? Do you need to focus on your online marketing strategy or build a new insurance agency website? Do you need to document your processes, so you can hold your team accountable to their goals? Do you need to improve your sales or customer service?

What can you do right now to make the progress needed to meet your goal? What steps do you need to take tomorrow? Next week? Next month?

Making a plan and then holding yourself accountable to it is far more valuable than an idea. Without a plan, without action, hope is ineffective.

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Video Transcript

Hope is the thing with feathers that perches in the soul and sings the tune without the words and never stops at all.

I like this poem by Emily Dickinson because it talks of hope as something within us. It describes hope as a continuous source of inspiration even in tough times.

But hope alone is not enough to meet your business goals. You’ll need something more.

There is an adage used in the military: Hope is not a strategy.

While this is commonly used regarding national security, it relates to business too.

The effect of hope is inadequate. Because hope alone isn’t going to help you meet your goal or effect necessary change.

Hope can ignore facts and data. It can encourage delusional thinking that everything is okay when in fact it’s not. Hope can diminish past lessons and make it difficult to make a smart decision.

So, what do you do?

You make a plan. Action is more important than words.

What are you trying to achieve this year in your insurance agency? Do you need a better comparative rater or agency management system? Do you need technology that is more suited to your agency’s needs? Do you need to focus on your online marketing strategy or build a new insurance agency website? Do you need to document your processes, so you can hold your team accountable to their goals? Do you need to improve your sales or customer service?

What can you do right now to make the progress needed to meet your goal? What steps do you need to take tomorrow? Next week? Next month?

Making a plan and then holding yourself accountable to it is more valuable than an idea. Without a plan and without action, hope is ineffective.

Success doesn’t come from hope. Instead, give attention to what you can control. And then do it. Do the work. Put in the blood, sweat, and tears that are sometimes necessary.

You want to know the secret to success? Hard work and persistence.

Don’t get me wrong. Hope can keep us motivated when things get hard. But you need more than hope to have a successful insurance agency.

If you want to grow your agency, have hope. But also have a plan and, above all, do the work.

 

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