Are you converting website traffic into leads? ITC President Laird Rixford gives three quick ideas that can help you turn your website into a source of lead generation.
It does no good to have 75 people on your website every day if they aren’t requesting a quote or completing a form.
Sure, getting website traffic is important. But, if the traffic doesn’t convert, you’ll have nothing to show for it.
So how can you convert traffic into leads?
If you’re looking to convert more traffic into leads on your insurance website, here are three quick ideas that can help.
First, consider visibility. Visibility is one of the biggest lead generation problems agents face.
Quote forms are the source of online lead generation. But, if a visitor can’t find your form, or it takes too many clicks, it doesn’t exist.
How can you resolve this on your website? Put your form front and center. Make it impossible to miss, especially if you have something a competitor may NOT have.
For example, an embedded comparative rating engine is great if you sell auto insurance. A consumer rater can instantly provide a quote on your website. You don’t have to do anything but make the rater accessible to visitors.
The next tip… repetition.
Getting people to do what you want on your website can be difficult. Have you ever been shopping with kids?
As you lead them through the store, you often have to coax them to go where you want them to go. Repetition is a good way to get leads rolling in.
Make sure there are frequent and diverse calls to action on your home page. Encourage visitors with buttons, forms, or menu items like “Stay in Touch” or “Ask a Question”, in addition to the standard “Get a Quote”.
Don’t just say it once. Repeat it.
If there’s a one constant message throughout your website, it should be reach out to us.
The last one? Word of mouth.
Even in the digital age, word of mouth is a powerful tool. And you don’t have to be a marketing expert to get the word out about your agency’s website.
Make sure all of your customers and prospects know that you have a website. Furthermore, make sure they know they can get quoted for coverage without having to call or stop by.
You’re an insurance agent. The way you generate leads is limited only by your imagination. But, these three tips can help get you started on a path to a more successful insurance agency website.