Operation Agency Success
A video series with tips and insight to help your agency succeed.
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4:02Watch VideoHow My Insurance Agent Failed Me
ITC CEO Laird Rixford shares a story about his experience with his insurance agent from his perspective as the consumer. It is a customer service lesson we all need to remember.
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3:02Watch VideoWhat You Need to Know About Your Online Reputation
Your online reputation is important to your digital marketing success. Watch to learn what you need to know about how to manage your online reputation.
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3:15Watch VideoWhat’s the Connection between SEO and Insurance Marketing?
Google processes more than 40,000 search queries every second. That translates to more than 3.5 billion searches per day. Or, 1.2 trillion searches per year worldwide. ITC CEO Laird Rixford explains t
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3:16Watch VideoDon’t Fall For These Email Misconceptions
AgencyBuzz Product Manager Heather Cherry goes over the most common email misconceptions and how email marketing is an effective tool to stay connected with your audience – when it’s done right.
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2:32Watch VideoTake the Chill Out of Cold Calling
Take the Chill Out of Cold Calling
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3:00Watch VideoIt’s Time to Update Your Insurance Website
ITC CEO Laird Rixford provides tips and perspective on the importance of keeping your insurance website updated whether traffic is booming or subsiding.
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2:43Watch VideoTake Advantage of Every Opportunity
How your team answers the phone may seem like a small detail that doesn’t matter much. But, it plays an important part in the bigger picture of your brand. ITC CMO Becky Schroeder explains.
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3:44Watch VideoBefore Clicking Send, Don’t Forget the Footer
In our latest Operation Agency Success video, AgencyBuzz Product Manager Heather Cherry explains why the email footer can hold untapped potential for insurance agents.
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3:16Watch VideoWhere Are Your Website Leads?
What is the point of a website? If you’re like many agents, you probably have one thing in mind: Leads. ITC CEO Laird Rixford reveals the most important website feature for lead generation.
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2:29Watch VideoCombating Objections in the Sales Process
Sales leaders spend a lot of time and money providing their team with weapons to combat objections. ITC VP of Sales Don Hobdy explains how overcoming objections doesn't have to be difficult.
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4:01Watch VideoStart Using Instagram Today
As of last year, Instagram has more than 800 million monthly users. What does this mean for your insurance agency? There is marketing potential in Instagram that you're missing out on. ITC CMO Becky S
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3:04Watch VideoUsing Formal Writing to Write an Effective Email
In our latest episode of Operation Agency Success, AgencyBuzz Product Manager Heather Cherry explains the differences between formal and informal writing in your agency's email marketing.
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2:55Watch VideoDriving Local Traffic to Your Insurance Website
Online traffic can come to your website from anywhere. But, most insurance agencies want to sell to local prospects. ITC CEO Laird Rixford explains how to get local traffic to your agency website.
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2:57Watch VideoFind Your Why
“People don’t buy what you do. They buy why you do it.” ITC's SVP of Sales and Marketing Becky Schroeder explains what this means for your insurance agency.
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3:27Watch VideoHow to Make a Marketing Plan for Your Agency
ITC's SVP of Sales & Marketing Becky Schroeder explains how to create a marketing plan for your insurance agency.
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4:28Watch VideoOrganic or Local? Why All SEO Is Not Created Equally
With SEO, your agency website can appear in online search results when consumers look for insurance on the internet. But not all SEO is created equal. ITC CEO Laird Rixford explains.
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4:13Watch VideoHow to Start a New Independent Insurance Agency
In our latest episode of Operation Agency Success, ITC CEO Laird Rixford outlines the steps you’ll need to take to start your independent insurance agency.
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5:40Watch Video10 Technology Must-Haves for a New Insurance Agency
It’s tempting to keep costs low at your insurance agency by skipping some technology. Sure, not all technology is critical to every agency. But, some definitely is. ITC CEO Laird Rixford explains why
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3:02Watch VideoUpdating Your Agency’s Retro Sales Techniques
Many insurance agents still use old selling processes and techniques. ITC Vice President of Sales Don Hobdy explains how agents can sell to the modern insurance buyer.
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4:06Watch VideoHow Friction Hurts the Customer Experience
Today’s consumers are used to having their needs met when, where, and how they want. What does this mean for your insurance agency? ITC CEO Laird Rixford explains.
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