Operation Agency Success
A video series with tips and insight to help your agency succeed.
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2:29Watch VideoCombating Objections in the Sales Process
Sales leaders spend a lot of time and money providing their team with weapons to combat objections. ITC VP of Sales Don Hobdy explains how overcoming objections doesn't have to be difficult.
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4:01Watch VideoStart Using Instagram Today
As of last year, Instagram has more than 800 million monthly users. What does this mean for your insurance agency? There is marketing potential in Instagram that you're missing out on. ITC CMO Becky S
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3:04Watch VideoUsing Formal Writing to Write an Effective Email
In our latest episode of Operation Agency Success, AgencyBuzz Product Manager Heather Cherry explains the differences between formal and informal writing in your agency's email marketing.
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2:55Watch VideoDriving Local Traffic to Your Insurance Website
Online traffic can come to your website from anywhere. But, most insurance agencies want to sell to local prospects. ITC CEO Laird Rixford explains how to get local traffic to your agency website.
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2:57Watch VideoFind Your Why
“People don’t buy what you do. They buy why you do it.” ITC's SVP of Sales and Marketing Becky Schroeder explains what this means for your insurance agency.
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3:27Watch VideoHow to Make a Marketing Plan for Your Agency
ITC's SVP of Sales & Marketing Becky Schroeder explains how to create a marketing plan for your insurance agency.
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4:28Watch VideoOrganic or Local? Why All SEO Is Not Created Equally
With SEO, your agency website can appear in online search results when consumers look for insurance on the internet. But not all SEO is created equal. ITC CEO Laird Rixford explains.
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4:13Watch VideoHow to Start a New Independent Insurance Agency
In our latest episode of Operation Agency Success, ITC CEO Laird Rixford outlines the steps you’ll need to take to start your independent insurance agency.
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5:40Watch Video10 Technology Must-Haves for a New Insurance Agency
It’s tempting to keep costs low at your insurance agency by skipping some technology. Sure, not all technology is critical to every agency. But, some definitely is. ITC CEO Laird Rixford explains why
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3:02Watch VideoUpdating Your Agency’s Retro Sales Techniques
Many insurance agents still use old selling processes and techniques. ITC Vice President of Sales Don Hobdy explains how agents can sell to the modern insurance buyer.
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4:06Watch VideoHow Friction Hurts the Customer Experience
Today’s consumers are used to having their needs met when, where, and how they want. What does this mean for your insurance agency? ITC CEO Laird Rixford explains.
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3:13Watch VideoThe Right Way to Use Video in Emails
In our latest Operation Agency Success episode, AgencyBuzz Product Manager Heather Cherry explains how to use embedded video to enhance your insurance agency’s emails.
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3:39Watch Video8 Practical Social Media Tips that Work
Social media is often regarded as the marketing strategy your agency must be using. But, if you aren’t seeing the results you would like, you're not alone.
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4:15Watch VideoDon’t Be Fooled By Your Retention Rate
The vast majority of insurance agencies will live or die based on their retention rate.But, relying too much on the blanket retention rate can be misleading. ITC CEO Laird Rixford explains how.
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3:10Watch VideoStop Focusing on Keywords
Ranking on the first page of Google for keywords is important to achieving SEO success. But, if you only look at keyword rankings to evaluate SEO, you're missing the forest for the trees.
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2:47Watch VideoAfter a Website Redesign
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2:53Watch VideoEmail Marketing Mistakes That Will Cost You Subscribers
People can and will unsubscribe from your email marketing. You can’t always do anything about it. But, you can try to keep it to a minimum. ITC CEO Laird Rixford discusses how to keep your insurance a
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0:00Watch Video7 Blogging Lessons from Agencies That are Blogging
Blogging is the best thing you can do for your insurance agency website because it serves two major audiences: People researching insurance online and search engines.
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4:54Watch VideoImprove Your Results by Managing Your Data
Why is data important to your business? The more you know about your customers, the more you know about your agency. ITC CEO Laird Rixford explains.
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5:34Watch VideoReady to Hire a Full-Time Marketer?
When you’re running an insurance agency, you wear many hats. There comes a time for any business when you need to hire help. So when do you know you’re ready to hire a marketing person?
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