Operation Agency Success

A video series with tips and insight to help your agency succeed.

  • Find Your Why2:57

    Find Your Why

    “People don’t buy what you do. They buy why you do it.” ITC's SVP of Sales and Marketing Becky Schroeder explains what this means for your insurance agency.

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  • How to Make a Marketing Plan for Your Agency3:27

    How to Make a Marketing Plan for Your Agency

    ITC's SVP of Sales & Marketing Becky Schroeder explains how to create a marketing plan for your insurance agency.

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  • Organic or Local? Why All SEO Is Not Created Equally4:28

    Organic or Local? Why All SEO Is Not Created Equally

    With SEO, your agency website can appear in online search results when consumers look for insurance on the internet. But not all SEO is created equal. ITC CEO Laird Rixford explains.

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  • How to Start a New Independent Insurance Agency4:13

    How to Start a New Independent Insurance Agency

    In our latest episode of Operation Agency Success, ITC CEO Laird Rixford outlines the steps you’ll need to take to start your independent insurance agency.

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  • 10 Technology Must-Haves for a New Insurance Agency5:40

    10 Technology Must-Haves for a New Insurance Agency

    It’s tempting to keep costs low at your insurance agency by skipping some technology. Sure, not all technology is critical to every agency. But, some definitely is. ITC CEO Laird Rixford explains why

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  • Updating Your Agency’s Retro Sales Techniques3:02

    Updating Your Agency’s Retro Sales Techniques

    Many insurance agents still use old selling processes and techniques. ITC Vice President of Sales Don Hobdy explains how agents can sell to the modern insurance buyer.

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  • How Friction Hurts the Customer Experience4:06

    How Friction Hurts the Customer Experience

    Today’s consumers are used to having their needs met when, where, and how they want. What does this mean for your insurance agency? ITC CEO Laird Rixford explains.

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  • The Right Way to Use Video in Emails3:13

    The Right Way to Use Video in Emails

    In our latest Operation Agency Success episode, AgencyBuzz Product Manager Heather Cherry explains how to use embedded video to enhance your insurance agency’s emails.

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  • 8 Practical Social Media Tips that Work3:39

    8 Practical Social Media Tips that Work

    Social media is often regarded as the marketing strategy your agency must be using. But, if you aren’t seeing the results you would like, you're not alone.

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  • Don’t Be Fooled By Your Retention Rate4:15

    Don’t Be Fooled By Your Retention Rate

    The vast majority of insurance agencies will live or die based on their retention rate.But, relying too much on the blanket retention rate can be misleading. ITC CEO Laird Rixford explains how.

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  • Stop Focusing on Keywords3:10

    Stop Focusing on Keywords

    Ranking on the first page of Google for keywords is important to achieving SEO success. But, if you only look at keyword rankings to evaluate SEO, you're missing the forest for the trees.

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  • After a Website Redesign2:47

    After a Website Redesign

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  • Email Marketing Mistakes That Will Cost You Subscribers2:53

    Email Marketing Mistakes That Will Cost You Subscribers

    People can and will unsubscribe from your email marketing. You can’t always do anything about it. But, you can try to keep it to a minimum. ITC CEO Laird Rixford discusses how to keep your insurance a

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  • 7 Blogging Lessons from Agencies That are Blogging0:00

    7 Blogging Lessons from Agencies That are Blogging

    Blogging is the best thing you can do for your insurance agency website because it serves two major audiences: People researching insurance online and search engines.

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  • Improve Your Results by Managing Your Data4:54

    Improve Your Results by Managing Your Data

    Why is data important to your business? The more you know about your customers, the more you know about your agency. ITC CEO Laird Rixford explains.

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  • Ready to Hire a Full-Time Marketer?5:34

    Ready to Hire a Full-Time Marketer?

    When you’re running an insurance agency, you wear many hats. There comes a time for any business when you need to hire help. So when do you know you’re ready to hire a marketing person?

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  • Getting Started With Email Automation5:03

    Getting Started With Email Automation

    Automation is expected to drive the future of email marketing. But, you may be wondering what exactly that is, and how to successfully implement it at your insurance agency.

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  • A Schedule to Improve Your SEO5:19

    A Schedule to Improve Your SEO

    When you schedule what needs to be done every day of the work week, it can help you stay focused on what you need to do. This is also true for your insurance agency's SEO efforts too.

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  • Selling Your Value2:57

    Selling Your Value

    In insurance it seems like everyone is selling on price. But, if customers came to you to save a dollar, they’ll leave you to save a dollar. ITC CEO Laird Rixford explains why you should sell on value

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  • 3 Reasons Why Your Website Isn't Converting Visitors into Leads3:10

    3 Reasons Why Your Website Isn't Converting Visitors into Leads

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