Operation Agency Success

Don't reinvent the wheel. Use these steps to create engaging emails from already researched, written and valuable content.

Instagram can be a great marketing tool if used correctly. You can tap into this undiscovered corner of insurance marketing if you put in a little time and effort.

ITC CEO Laird Rixford talks about common insurance agency mistakes and how you can fix them.

ITC CEO Laird Rixford shares a story about his experience with his insurance agent from his perspective as the consumer. It is a customer service lesson we all need to remember.

Your online reputation is important to your digital marketing success. Watch to learn what you need to know about how to manage your online reputation.

Google processes more than 40,000 search queries every second. That translates to more than 3.5 billion searches per day. Or, 1.2 trillion searches per year worldwide. ITC CEO Laird Rixford explains t

AgencyBuzz Product Manager Heather Cherry goes over the most common email misconceptions and how email marketing is an effective tool to stay connected with your audience – when it’s done right.

Take the Chill Out of Cold Calling

ITC CEO Laird Rixford provides tips and perspective on the importance of keeping your insurance website updated whether traffic is booming or subsiding.

How your team answers the phone may seem like a small detail that doesn’t matter much. But, it plays an important part in the bigger picture of your brand. ITC CMO Becky Schroeder explains.

In our latest Operation Agency Success video, AgencyBuzz Product Manager Heather Cherry explains why the email footer can hold untapped potential for insurance agents.

Sales leaders spend a lot of time and money providing their team with weapons to combat objections. ITC VP of Sales Don Hobdy explains how overcoming objections doesn't have to be difficult.

In our latest episode of Operation Agency Success, AgencyBuzz Product Manager Heather Cherry explains the differences between formal and informal writing in your agency's email marketing.

Online traffic can come to your website from anywhere. But, most insurance agencies want to sell to local prospects. ITC CEO Laird Rixford explains how to get local traffic to your agency website.

ITC's SVP of Sales & Marketing Becky Schroeder explains how to create a marketing plan for your insurance agency.

With SEO, your agency website can appear in online search results when consumers look for insurance on the internet. But not all SEO is created equal. ITC CEO Laird Rixford explains.