Operation Agency Success
A video series with tips and insight to help your agency succeed.
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3:57Watch VideoCan SEO Translate to Your Bottom Line?
ITC CEO Laird Rixford discusses how SEO can influence your bottom line.
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3:27Watch VideoSent, Delivered, Opened: Getting Your Emails to the Inbox
Learn how to increase your email deliverability numbers and to get your emails to the inbox.
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2:25Watch VideoThe Biggest Marketing Mistake You Can Make
ITC Chief Marketing Officer Becky Schroeder explains how a better understanding of consumers can change improve your marketing strategy.
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Coronavirus Resources for Insurance Agents
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3:58Watch VideoHow to Build Trust with Your Insurance Website Content
Learn how your home page and about us page content builds trust on your website from ITC CEO Laird Rixford.
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2:42Watch VideoDon't Reinvent the Wheel: Repurposing Content for Email
Don't reinvent the wheel. Use these steps to create engaging emails from already researched, written and valuable content.
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0:00Watch VideoInsta-Success: Building Your Instagram Following
Instagram can be a great marketing tool if used correctly. You can tap into this undiscovered corner of insurance marketing if you put in a little time and effort.
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4:44Watch VideoThe Top Insurance Agency Mistakes (And How to Fix Them)
ITC CEO Laird Rixford talks about common insurance agency mistakes and how you can fix them.
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4:02Watch VideoHow My Insurance Agent Failed Me
ITC CEO Laird Rixford shares a story about his experience with his insurance agent from his perspective as the consumer. It is a customer service lesson we all need to remember.
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3:02Watch VideoWhat You Need to Know About Your Online Reputation
Your online reputation is important to your digital marketing success. Watch to learn what you need to know about how to manage your online reputation.
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3:15Watch VideoWhat’s the Connection between SEO and Insurance Marketing?
Google processes more than 40,000 search queries every second. That translates to more than 3.5 billion searches per day. Or, 1.2 trillion searches per year worldwide. ITC CEO Laird Rixford explains t
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3:16Watch VideoDon’t Fall For These Email Misconceptions
AgencyBuzz Product Manager Heather Cherry goes over the most common email misconceptions and how email marketing is an effective tool to stay connected with your audience – when it’s done right.
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2:32Watch VideoTake the Chill Out of Cold Calling
Take the Chill Out of Cold Calling
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3:00Watch VideoIt’s Time to Update Your Insurance Website
ITC CEO Laird Rixford provides tips and perspective on the importance of keeping your insurance website updated whether traffic is booming or subsiding.
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2:43Watch VideoTake Advantage of Every Opportunity
How your team answers the phone may seem like a small detail that doesn’t matter much. But, it plays an important part in the bigger picture of your brand. ITC CMO Becky Schroeder explains.
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3:44Watch VideoBefore Clicking Send, Don’t Forget the Footer
In our latest Operation Agency Success video, AgencyBuzz Product Manager Heather Cherry explains why the email footer can hold untapped potential for insurance agents.
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3:16Watch VideoWhere Are Your Website Leads?
What is the point of a website? If you’re like many agents, you probably have one thing in mind: Leads. ITC CEO Laird Rixford reveals the most important website feature for lead generation.
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2:29Watch VideoCombating Objections in the Sales Process
Sales leaders spend a lot of time and money providing their team with weapons to combat objections. ITC VP of Sales Don Hobdy explains how overcoming objections doesn't have to be difficult.
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4:01Watch VideoStart Using Instagram Today
As of last year, Instagram has more than 800 million monthly users. What does this mean for your insurance agency? There is marketing potential in Instagram that you're missing out on. ITC CMO Becky S
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3:04Watch VideoUsing Formal Writing to Write an Effective Email
In our latest episode of Operation Agency Success, AgencyBuzz Product Manager Heather Cherry explains the differences between formal and informal writing in your agency's email marketing.
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2:55Watch VideoDriving Local Traffic to Your Insurance Website
Online traffic can come to your website from anywhere. But, most insurance agencies want to sell to local prospects. ITC CEO Laird Rixford explains how to get local traffic to your agency website.
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