Operation Agency Success
A video series with tips and insight to help your agency succeed.
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5:40Watch Video10 Technology Must-Haves for a New Insurance Agency
It’s tempting to keep costs low at your insurance agency by skipping some technology. Sure, not all technology is critical to every agency. But, some definitely is. ITC CEO Laird Rixford explains why
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3:02Watch VideoUpdating Your Agency’s Retro Sales Techniques
Many insurance agents still use old selling processes and techniques. ITC Vice President of Sales Don Hobdy explains how agents can sell to the modern insurance buyer.
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4:06Watch VideoHow Friction Hurts the Customer Experience
Today’s consumers are used to having their needs met when, where, and how they want. What does this mean for your insurance agency? ITC CEO Laird Rixford explains.
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3:13Watch VideoThe Right Way to Use Video in Emails
In our latest Operation Agency Success episode, AgencyBuzz Product Manager Heather Cherry explains how to use embedded video to enhance your insurance agency’s emails.
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3:39Watch Video8 Practical Social Media Tips that Work
Social media is often regarded as the marketing strategy your agency must be using. But, if you aren’t seeing the results you would like, you're not alone.
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4:15Watch VideoDon’t Be Fooled By Your Retention Rate
The vast majority of insurance agencies will live or die based on their retention rate.But, relying too much on the blanket retention rate can be misleading. ITC CEO Laird Rixford explains how.
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3:10Watch VideoStop Focusing on Keywords
Ranking on the first page of Google for keywords is important to achieving SEO success. But, if you only look at keyword rankings to evaluate SEO, you're missing the forest for the trees.
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2:47Watch VideoAfter a Website Redesign
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2:53Watch VideoEmail Marketing Mistakes That Will Cost You Subscribers
People can and will unsubscribe from your email marketing. You can’t always do anything about it. But, you can try to keep it to a minimum. ITC CEO Laird Rixford discusses how to keep your insurance a
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0:00Watch Video7 Blogging Lessons from Agencies That are Blogging
Blogging is the best thing you can do for your insurance agency website because it serves two major audiences: People researching insurance online and search engines.
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4:54Watch VideoImprove Your Results by Managing Your Data
Why is data important to your business? The more you know about your customers, the more you know about your agency. ITC CEO Laird Rixford explains.
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5:34Watch VideoReady to Hire a Full-Time Marketer?
When you’re running an insurance agency, you wear many hats. There comes a time for any business when you need to hire help. So when do you know you’re ready to hire a marketing person?
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5:03Watch VideoGetting Started With Email Automation
Automation is expected to drive the future of email marketing. But, you may be wondering what exactly that is, and how to successfully implement it at your insurance agency.
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5:19Watch VideoA Schedule to Improve Your SEO
When you schedule what needs to be done every day of the work week, it can help you stay focused on what you need to do. This is also true for your insurance agency's SEO efforts too.
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2:57Watch VideoSelling Your Value
In insurance it seems like everyone is selling on price. But, if customers came to you to save a dollar, they’ll leave you to save a dollar. ITC CEO Laird Rixford explains why you should sell on value
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3:10Watch Video3 Reasons Why Your Website Isn't Converting Visitors into Leads
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2:30Watch VideoHow Long til SEO Starts to Work?
There are some common misconceptions around search engine optimization. Like that once a website goes live, search engines should immediately know it. Or, that a website should automatically appear on
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6:08Watch VideoThe Technology Must-Haves for Your Insurance Agency
The right technology can make a big difference in your insurance agency's productivity and growth. ITC CEO Laird Rixford explains which technology is the most crucial to both new and existing agencies
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2:35Watch VideoWhat An Outdated Website Says About You
If a prospect visits your website and the graphics are old, or the most recent blog post is from three years ago, they will leave. ITC CEO Laird Rixford explains what an outdated website says to prosp
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3:50Watch VideoCalls to Action in Your Email Marketing
The secret to making email marketing work is the call to action, or the instructions that tell your email recipients what they should do after they open and read your email. ITC CEO Laird Rixford expl
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