Operation Agency Success
A video series with tips and insight to help your agency succeed.
Email Marketing Mistakes That Will Cost You Subscribers
People can and will unsubscribe from your email marketing. You can’t always do anything about it. But, you can try to keep it to a minimum. ITC CEO Laird Rixford discusses how to keep your insurance a
7 Blogging Lessons from Agencies That are Blogging
Blogging is the best thing you can do for your insurance agency website because it serves two major audiences: People researching insurance online and search engines.
Improve Your Results by Managing Your Data
Why is data important to your business? The more you know about your customers, the more you know about your agency. ITC CEO Laird Rixford explains.
Ready to Hire a Full-Time Marketer?
When you’re running an insurance agency, you wear many hats. There comes a time for any business when you need to hire help. So when do you know you’re ready to hire a marketing person?
Getting Started With Email Automation
Automation is expected to drive the future of email marketing. But, you may be wondering what exactly that is, and how to successfully implement it at your insurance agency.
A Schedule to Improve Your SEO
When you schedule what needs to be done every day of the work week, it can help you stay focused on what you need to do. This is also true for your insurance agency's SEO efforts too.
Selling Your Value
In insurance it seems like everyone is selling on price. But, if customers came to you to save a dollar, they’ll leave you to save a dollar. ITC CEO Laird Rixford explains why you should sell on value
3 Reasons Why Your Website Isn't Converting Visitors into Leads
How Long til SEO Starts to Work?
There are some common misconceptions around search engine optimization. Like that once a website goes live, search engines should immediately know it. Or, that a website should automatically appear on
The Technology Must-Haves for Your Insurance Agency
The right technology can make a big difference in your insurance agency's productivity and growth. ITC CEO Laird Rixford explains which technology is the most crucial to both new and existing agencies
What An Outdated Website Says About You
If a prospect visits your website and the graphics are old, or the most recent blog post is from three years ago, they will leave. ITC CEO Laird Rixford explains what an outdated website says to prosp
Calls to Action in Your Email Marketing
The secret to making email marketing work is the call to action, or the instructions that tell your email recipients what they should do after they open and read your email. ITC CEO Laird Rixford expl
Never Pause Your Search Visibility Efforts
Your search visibility efforts are paying off, and your insurance website is showing up on the first page of search results. But, it isn't time to hit the pause button.
Let's Get Serious About Cybersecurity
Your agency data is worth more than you think. And, while there aren't many regulations yet on cybersecurity, securing your clients’ data is just good business practice. ITC CEO Laird Rixford discusse
Why Good Website Design is Important
Why should you care about a well-designed website? Because your customers want it. If your agency doesn’t give it to them, your competition will.
Boost Your Email Marketing Confidence
Email marketing is still intimidating to a lot of insurance agents. ITC CEO Laird Rixford discusses three tips to help boost your email marketing confidence.
Before You Blog, Do This First
To blog or not to blog, that is the question. The answer for most insurance agency websites is yes. However, for some it may be not yet.
The Insurance Industry is Evolving, Not Getting Disrupted
There's a lot of talk about disruption in the insurance industry. What does disruption mean for the independent agent channel, and how should agencies adapt?
The Cost of Insurance Website Traffic
Online traffic won't freely find its way to your insurance agency's website. ITC President Laird Rixford talks about the two ways you can get traffic to your insurance website.
Email Personalization is Not What You Think It Is
Personalizing your email marketing campaigns is more than adding a first name. Learn why you should personalize your email marketing and how you can segment your email marketing list.