Operation Agency Success

A video series with tips and insight to help your agency succeed.

  • How My Insurance Agent Failed Me4:02

    How My Insurance Agent Failed Me

    ITC CEO Laird Rixford shares a story about his experience with his insurance agent from his perspective as the consumer. It is a customer service lesson we all need to remember.

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  • What You Need to Know About Your Online Reputation3:02

    What You Need to Know About Your Online Reputation

    Your online reputation is important to your digital marketing success. Watch to learn what you need to know about how to manage your online reputation.

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  • What’s the Connection between SEO and Insurance Marketing?3:15

    What’s the Connection between SEO and Insurance Marketing?

    Google processes more than 40,000 search queries every second. That translates to more than 3.5 billion searches per day. Or, 1.2 trillion searches per year worldwide. ITC CEO Laird Rixford explains t

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  • Don’t Fall For These Email Misconceptions3:16

    Don’t Fall For These Email Misconceptions

    AgencyBuzz Product Manager Heather Cherry goes over the most common email misconceptions and how email marketing is an effective tool to stay connected with your audience – when it’s done right.

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  • Take the Chill Out of Cold Calling2:32

    Take the Chill Out of Cold Calling

    Take the Chill Out of Cold Calling

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  • It’s Time to Update Your Insurance Website3:00

    It’s Time to Update Your Insurance Website

    ITC CEO Laird Rixford provides tips and perspective on the importance of keeping your insurance website updated whether traffic is booming or subsiding.

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  • Take Advantage of Every Opportunity2:43

    Take Advantage of Every Opportunity

    How your team answers the phone may seem like a small detail that doesn’t matter much. But, it plays an important part in the bigger picture of your brand. ITC CMO Becky Schroeder explains.

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  • Before Clicking Send, Don’t Forget the Footer3:44

    Before Clicking Send, Don’t Forget the Footer

    In our latest Operation Agency Success video, AgencyBuzz Product Manager Heather Cherry explains why the email footer can hold untapped potential for insurance agents.

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  • Where Are Your Website Leads?3:16

    Where Are Your Website Leads?

    What is the point of a website? If you’re like many agents, you probably have one thing in mind: Leads. ITC CEO Laird Rixford reveals the most important website feature for lead generation.

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  • Combating Objections in the Sales Process2:29

    Combating Objections in the Sales Process

    Sales leaders spend a lot of time and money providing their team with weapons to combat objections. ITC VP of Sales Don Hobdy explains how overcoming objections doesn't have to be difficult.

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  • Start Using Instagram Today4:01

    Start Using Instagram Today

    As of last year, Instagram has more than 800 million monthly users. What does this mean for your insurance agency? There is marketing potential in Instagram that you're missing out on. ITC CMO Becky S

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  • Using Formal Writing to Write an Effective Email3:04

    Using Formal Writing to Write an Effective Email

    In our latest episode of Operation Agency Success, AgencyBuzz Product Manager Heather Cherry explains the differences between formal and informal writing in your agency's email marketing.

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  • Driving Local Traffic to Your Insurance Website2:55

    Driving Local Traffic to Your Insurance Website

    Online traffic can come to your website from anywhere. But, most insurance agencies want to sell to local prospects. ITC CEO Laird Rixford explains how to get local traffic to your agency website.

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  • Find Your Why2:57

    Find Your Why

    “People don’t buy what you do. They buy why you do it.” ITC's SVP of Sales and Marketing Becky Schroeder explains what this means for your insurance agency.

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  • How to Make a Marketing Plan for Your Agency3:27

    How to Make a Marketing Plan for Your Agency

    ITC's SVP of Sales & Marketing Becky Schroeder explains how to create a marketing plan for your insurance agency.

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  • Organic or Local? Why All SEO Is Not Created Equally4:28

    Organic or Local? Why All SEO Is Not Created Equally

    With SEO, your agency website can appear in online search results when consumers look for insurance on the internet. But not all SEO is created equal. ITC CEO Laird Rixford explains.

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  • How to Start a New Independent Insurance Agency4:13

    How to Start a New Independent Insurance Agency

    In our latest episode of Operation Agency Success, ITC CEO Laird Rixford outlines the steps you’ll need to take to start your independent insurance agency.

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  • 10 Technology Must-Haves for a New Insurance Agency5:40

    10 Technology Must-Haves for a New Insurance Agency

    It’s tempting to keep costs low at your insurance agency by skipping some technology. Sure, not all technology is critical to every agency. But, some definitely is. ITC CEO Laird Rixford explains why

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  • Updating Your Agency’s Retro Sales Techniques3:02

    Updating Your Agency’s Retro Sales Techniques

    Many insurance agents still use old selling processes and techniques. ITC Vice President of Sales Don Hobdy explains how agents can sell to the modern insurance buyer.

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  • How Friction Hurts the Customer Experience4:06

    How Friction Hurts the Customer Experience

    Today’s consumers are used to having their needs met when, where, and how they want. What does this mean for your insurance agency? ITC CEO Laird Rixford explains.

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