Operation Agency Success

A video series with tips and insight to help your agency succeed.

  • Improve Your Results by Managing Your Data4:54

    Improve Your Results by Managing Your Data

    Why is data important to your business? The more you know about your customers, the more you know about your agency. ITC CEO Laird Rixford explains.

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  • Ready to Hire a Full-Time Marketer?5:34

    Ready to Hire a Full-Time Marketer?

    When you’re running an insurance agency, you wear many hats. There comes a time for any business when you need to hire help. So when do you know you’re ready to hire a marketing person?

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  • Getting Started With Email Automation5:03

    Getting Started With Email Automation

    Automation is expected to drive the future of email marketing. But, you may be wondering what exactly that is, and how to successfully implement it at your insurance agency.

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  • A Schedule to Improve Your SEO5:19

    A Schedule to Improve Your SEO

    When you schedule what needs to be done every day of the work week, it can help you stay focused on what you need to do. This is also true for your insurance agency's SEO efforts too.

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  • Selling Your Value2:57

    Selling Your Value

    In insurance it seems like everyone is selling on price. But, if customers came to you to save a dollar, they’ll leave you to save a dollar. ITC CEO Laird Rixford explains why you should sell on value

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  • 3 Reasons Why Your Website Isn't Converting Visitors into Leads3:10

    3 Reasons Why Your Website Isn't Converting Visitors into Leads

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  • How Long til SEO Starts to Work?2:30

    How Long til SEO Starts to Work?

    There are some common misconceptions around search engine optimization. Like that once a website goes live, search engines should immediately know it. Or, that a website should automatically appear on

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  • The Technology Must-Haves for Your Insurance Agency6:08

    The Technology Must-Haves for Your Insurance Agency

    The right technology can make a big difference in your insurance agency's productivity and growth. ITC CEO Laird Rixford explains which technology is the most crucial to both new and existing agencies

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  • What An Outdated Website Says About You2:35

    What An Outdated Website Says About You

    If a prospect visits your website and the graphics are old, or the most recent blog post is from three years ago, they will leave. ITC CEO Laird Rixford explains what an outdated website says to prosp

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  • Calls to Action in Your Email Marketing3:50

    Calls to Action in Your Email Marketing

    The secret to making email marketing work is the call to action, or the instructions that tell your email recipients what they should do after they open and read your email. ITC CEO Laird Rixford expl

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  • Never Pause Your Search Visibility Efforts5:16

    Never Pause Your Search Visibility Efforts

    Your search visibility efforts are paying off, and your insurance website is showing up on the first page of search results. But, it isn't time to hit the pause button.

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  • Let's Get Serious About Cybersecurity4:25

    Let's Get Serious About Cybersecurity

    Your agency data is worth more than you think. And, while there aren't many regulations yet on cybersecurity, securing your clients’ data is just good business practice. ITC CEO Laird Rixford discusse

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  • Why Good Website Design is Important3:03

    Why Good Website Design is Important

    Why should you care about a well-designed website? Because your customers want it. If your agency doesn’t give it to them, your competition will.

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  • Boost Your Email Marketing Confidence2:36

    Boost Your Email Marketing Confidence

    Email marketing is still intimidating to a lot of insurance agents. ITC CEO Laird Rixford discusses three tips to help boost your email marketing confidence.

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  • Before You Blog, Do This First3:13

    Before You Blog, Do This First

    To blog or not to blog, that is the question. The answer for most insurance agency websites is yes. However, for some it may be not yet.

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  • The Insurance Industry is Evolving, Not Getting Disrupted4:22

    The Insurance Industry is Evolving, Not Getting Disrupted

    There's a lot of talk about disruption in the insurance industry. What does disruption mean for the independent agent channel, and how should agencies adapt?

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  • The Cost of Insurance Website Traffic5:32

    The Cost of Insurance Website Traffic

    Online traffic won't freely find its way to your insurance agency's website. ITC President Laird Rixford talks about the two ways you can get traffic to your insurance website.

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  • Email Personalization is Not What You Think It Is4:58

    Email Personalization is Not What You Think It Is

    Personalizing your email marketing campaigns is more than adding a first name. Learn why you should personalize your email marketing and how you can segment your email marketing list.

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  • Generate More Leads on Your Website2:58

    Generate More Leads on Your Website

    Are you converting website traffic into leads? ITC President Laird Rixford gives three quick ideas that can help you turn your website into a source of lead generation.

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  • Drip Campaign Don'ts4:11

    Drip Campaign Don'ts

    A drip email campaign is a great way to nurture your prospects and convert more of them into customers. Watch our video to see what common mistakes to avoid in your email drip campaigns.

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