I talk to agents all the time. Many of them are looking for the secret to success. The one that will unlock greater productivity or bring in unimaginable lead numbers. The magic pill. The silver bullet.
If only it was so easy.
Do you want to know the real secret to success?
It’s easy to think you have time before that special project becomes critical. That working in your business is more important this week than working on your business.
For example, one of your I’ll-get-to-it-when-I-have-time special projects might be to develop your insurance agency website into a hub for lead generation and customer service. Or, to switch your agency management system because your current system just isn’t working for you anymore. Or, finding new technology or workflows that will help your agency be more efficient.
Whatever the special project, it’s tempting to convince ourselves that the immediate tasks in front of us are more important than the ones that will take more time and effort before we can see results.
But, if you wait to plant a tree until the day you need shade, you’ve waited too long.
Doing Nothing Doesn’t Change Your Results
Those agencies who are growing are not waiting for the industry as a whole to change. They are planting as many trees as they can now, so they can see what will grow and provide them shade in the future.
Sure, some of those projects won’t be successful. But, those that do, these agents will see the benefit by starting early rather than waiting.
Starting a project you’re not sure of the results can be intimidating. But, you’re not going to see any results by not doing anything.
A tree doesn’t grow from a seed to a towering shade-provider in a single day. It takes water, sunlight, time, and a little patience.
Neither does that project you know you need to start show results instantly. But, it will never show results if you don’t get started.
So, you have a choice.
You can either ignore that special project you’ve been thinking about.
Or, you can get started by planting some seeds.
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