Swim Through the Wall


When we are working toward a difficult challenge, we find any number of reasons to give up.

It’s not going to work.

I don’t have the time.

I’m not any good at it.

We also will quit at any point of the process. Sometimes before we even get started. But, worse, while we are in the middle of it.

Swim Through the Wall

My swim coach would always tell me to “swim through the wall.” This was his way of saying don’t stop giving the race everything you have until you get to the end.

I think of this coaching advice often when I am in the middle of a challenging project, and I feel like quitting.

Those are the times when I need the reminder to not stop. To dig down deep. To continue pushing forward. Whatever the project is, it is important enough to not give up.

I’m not referring to the projects that are clearly not working. If you know you are wasting resources, by all means, stop the project. I’m referring to the projects that have us looking for an excuse to quit because we’re uncomfortable doing it. Or, we’re not sure of our capability.

Nothing Worth Having Comes Easy

I would bet whatever difficult project you’re working on is critical to your business. Or, at least it represents some important result you want for your agency. Nothing worth having comes easy. This is true in all parts of our lives, even in business.

It could be you are working to improve your insurance agency website. Or, your website’s search engine rankings through blogging and other content marketing initiatives.

Maybe you are having difficulty with this project because you don’t think you are a good writer. Or, maybe you have many other things demanding your focus that it is hard to devote the time to the project.

But, it is crucial to the success of your online marketing and lead generation efforts. So, you can’t stop before you finish.

It could be you are auditing the technology your insurance agency uses. Or, researching insurance agency software to find ways to improve your processes.

This can be a long, wearying journey. The answer is not always obvious. It can be hard to even know what questions you should be asking. Plus, you have to work it in around everything else.

But, having the right agency management system, comparative rater, and other systems in place can make a HUGE difference to your agency’s success.

Whenever you are tempted to give up. Whenever you doubt your ability. Whenever you feel like you just won’t finish, think about why you are doing this project.

What are you trying to accomplish?

What would happen if you didn’t finish?

Status Quo is Not Enough

When you stop before an important project is completed, best case scenario is status quo. But, in today’s competitive landscape, the status quo is not enough for long-term success.

The industry is evolving at a faster pace than ever before. Standing still is no longer standing still. It’s going backwards.

If you are struggling with a particular task or portion of a project, get an outside perspective. Ask for help. Find another task from the project to focus on. Allow that accomplishment to remotivate you to finish the rest.

If you are wanting to grow and succeed and your project is an important part of that, remember the result is worth the effort.

So, keep pushing forward.

Do not stop.

Swim through the wall.

About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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