Embracing Change

road sign

Just like tigers can’t change their stripes, people don’t change. We’re like trees. We may grow bigger, bear fruit, and experience success in our lives. But, we don’t move from where our roots have grown deep.

I don’t actually believe this. I believe people are capable of change. BUT, they have to WANT to change.


Why We Should Change

There’s a print on the wall in ITC headquarters with a saying that I think about often.

“If you always do what you’ve always done, you’ll always get what you’ve always got.”

Change is inevitable. It’s going to happen to you whether you want it to or not. So, you might as well embrace it so you can get more benefit from the process.

Think about the change this industry has gone through in the last 10 years.

Ten years ago, an insurance agency website was an expense many people did without. Now, it’s table stakes. If you don’t have a website and it’s not attracting traffic, you’re missing out on the insurance shopping that is happening online.

Technology was a lot different then. Now, agency management systems are browser based and have texting capability. Comparative raters have more extensive reporting than they used to. Plus, they have become more than a quoting tool and are now a function of the insurance sales process.

Today, drip marketing has become an essential part of an insurance agency’s workflow. Not to mention apps, client portals, e-signature, chatbots. The list goes on.

The whole customer experience has been revamped, technologized, and become the focus of so many agencies.

In 2019, if you’re not changing along with the industry and the consumers who are driving it, you’re getting behind.


But Change is Hard

When faced with a change, it’s common to be resistant. To not want it. But, consider this.

Are you opposing the change because it’s risky? Because you really think it won’t work? Because it will create problems for your team or for your clients?

Or, are you resisting the change because you’re uncomfortable? Because it’s different from what you’re used to?

Change is actually easy. It’s the desire to want to change that is hard.

If everything you’re doing today is working for you. If you’re hitting your goals without trouble and everyone is happy. Then, maybe you don’t need to worry about changing.

But, for those of us who want something different. Who want something more. It’s worth exploring that change facing us. And, taking ownership of the process.


Fixed vs Growth Mindset

True or false?

You have a certain amount of intelligence, talent, personality, and you really can’t do much to change it.

If you answered true, you may have a fixed mindset. A false answer may mean you have a growth mindset.

Why does that matter?

Because people with a growth mindset know that what you’re born with are starting points. That you can develop and grow talent and intelligence through hard work and time. They understand that passionate practice and learning is the path to success.

If you want to become better at something – say marketing or technology – you absolutely can.

(Want to know if you have a fixed or growth mindset? You can take a test here.)


Adjust Your Mindset

Whether you think you can, or you think you can’t, you’re right.

It’s all about your mindset. Do you think change will have a significant impact on you and/or your agency? And, do you think you can lead that change?

If you think you can, then you will. If you think you can’t, then it won’t work.

The good news is that you are not a tree. If you want to change, then move. Because, guess what?

You’re not committed to where you are today if you don’t want to be. So, pick up those roots and find a better place to grow.

About the Author

Becky Schroeder

As Chief Marketing Officer, Becky Schroeder is responsible for driving ITC’s overall marketing strategy for the company and its products. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and developing marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

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