Landing pages are website pages that offer a singular purpose, as opposed to the homepage or basic information pages on your insurance agency site.
Their focused calls to action highlight the importance of what you want your viewers to take action on.
This leads them directly to follow a path of lead generation as opposed to the chance of them getting lost within other elements of your page.
But what makes a landing page?
In this edition of Masters of Marketing, you'll follow the breakdown of the five essential factors that make landing pages successful. From calls to action to the basic layout, we will explore the features that separate landing pages from other pages on your site.
Did you miss the webinar? You can view the slides below or watch a recording of the presentation here.
