Ready for Takeoff: How Landing Pages Can Boost your Insurance Website Leads

Landing pages are website pages that offer a singular purpose, as opposed to the homepage or basic information pages on your insurance agency site.

Their focused calls to action highlight the importance of what you want your viewers to take action on.

This leads them directly to follow a path of lead generation as opposed to the chance of them getting lost within other elements of your page.

But what makes a landing page?

In this edition of Masters of Marketing, you'll follow the breakdown of the five essential factors that make landing pages successful. From calls to action to basic layout, we will explore the features that separate landing pages from other pages on your site.

Join us  on Thursday, July 18th at 12 p.m. CT as we explore the powerful lead collection tool: Landing pages.

Did you miss the webinar? You can view the slides below or watch a recording of the presentation here. 

About the Author

Steven works as a Website Coordinator and Content Specialist at ITC. In his role, he consults with insurance agents to determine their website's ideal design and functionality, and also codes their websites too. Steven majored in Computer Information Systems at Tarleton State University. In his free time, he enjoys learning piano, drawing, and exploring the restaurants and activities the city of Dallas, Texas, has to offer.

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