When it comes to email marketing, there are tons of rules and tips out there on the web. You could spend hours upon hours sifting through various self-help guides and how-to blog posts. But does that really sound like an efficient use of your time?
Allow us to do the research for you. During the February 2019 Masters of Marketing webinar, AgencyBuzz Product Manager Heather Cherry showcased eight specific ways to craft the perfect insurance email. If you weren't able to attend, view a recording here or click through the slides below.
After this presentation, you’ll leave with a tailored email marketing toolkit designed to generate higher engagement and increase ROI. That's called a win-win.
About the Author
Heather Cherry is and email marketing professional and the product manager for AgencyBuzz - ITC's automated marketing system. She is responsible for leading the AgencyBuzz team, presenting email marketing best practices for Operation Agency Success & Masters of Marketing, and prides herself in cultivating customer-driven product excellence. She has a bachelor's degree in rhetoric and writing from The University of Texas at Austin (Hook 'Em \m/). Her email marketing specialties include targeted marketing, database segmentation, customer journey through automation, integrated lead client nurturing through all ITC products, and highly-visual email marketing campaigns. Heather currently resides in Frisco, Texas (a suburb of Dallas), and is a self-proclaimed mother-of-the-year and world's okayest wife. She likes dad jokes, Tyler Perry movies, and Oxford commas.
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