Keeping up consistent communication with your clients is how you build trust. However, not every client needs every email update. Too much communication with clients and prospects, especially with information that doesn't apply to them, generally equal more people who unsubscribe. That's not what you want.
In this edition of Masters of Marketing, marketing automation expert Henna Javed covered the basics of email newsletters and how they enable your agency to provide all your updates in a more digestible format for your audience.
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