What Top Insurance Agencies Know About SEO (That You Don’t)

May 15, 2017 Stephanie Ewen

Integrated marketing cog wheel diagramDid you know Google delivers 193 million results for the term insurance companies? Even with a more specific search query, it can be no small feat to get on the front page of results.

How do the top insurance agencies get in the top search results?

Better question: How can you make it to that top slot along with those top insurance agencies? Here are what top insurance agencies know about getting seen in those results.

They Know it’s a Marathon, Not a Sprint

Top agencies know in order to get their website to appear in top search results, they have to stay dedicated. They know their website is never truly done. They can’t take their website live and then ignore it.

If you are aiming for SEO success, plan for the long haul. You can either takes the work on yourself or outsource it to a reputable company.

They Know There are No Shortcuts

Any business owner knows there are no shortcuts to success. You can open an office and put up a website. That doesn’t mean you’ll automatically have enough customers to sustain your business.

SEO is the same. Just because you put up a website, doesn’t mean you will automatically get traffic and leads.

Think of it like this. Your agency has to build a good reputation within your community and customers. Your website also has to build up a good reputation, but with search engines.

Don’t fall for shortcuts like black hat SEO tactics. Those are equal to get-rich-quick scams. They can even damage your website’s rankings online.

They Know Content is King

The way to a search engines heart is through content. Not any content - valuable content that helps searchers and visitors.

Think about the websites you visit. Does the information on the site keep you engaged? Does it provide answers to questions you were researching? Even more, does the website help you fully understand the topic? Does it help you decide to buy a particular product or service?

That is what your content needs to do for your insurance website visitors.

They Know How to Complete Their Marketing Cycle

Top agencies don’t settle for great content and regular blogging. They use social media and email marketing to create a complete marketing cycle.

You may be thinking, "What do social media and email marketing have to do with SEO?”

Let me tell you, if you have the mindset of “If you build it, they will come” they won’t come.

Like any other product or service, it takes promotion to bring visitors to your website. Social media and email marketing are two of the best ways to do that.

Top agencies share their content to their social media followers. They promote it through email newsletters. They run cross sell campaigns to bring visitors to their insurance website.

Don’t think of your website as the only source for new business. Think of it as a cog in your overall integrated marketing machine.

Investing the time into your website's SEO can make you a top agency in your area. There’s no time like the present to get started improving your website.

For more, check out these resources to win over the hearts of the search engines and visitors alike.

3 Simple Reasons Why Your Insurance Website Isn’t Converting Visitors into Leads
At A Glance: What Your Website Says About Your Business
Get Backlinks from Your Agency’s Customers


Have questions about how to get started or SEO in general? Leave it in the comments. We are here to help you be successful online and grow your agency.

About the Author

Stephanie Ewen

Stephanie Ewen helps ITC customers with the search engine optimization of their websites. She has been working in marketing for more than 10 years. Her specialties include web design and search engine optimization (SEO). To stay on top of the latest SEO trends and algorithm updates, Stephanie reads blog articles and participating in courses produced by some foremost experts in SEO. She is certified in inbound marketing, Google Analytics and fusion marketing. Stephanie is an avid softball fan and enjoys volunteering and spending time with her husband, kids and grandkids.

More Content by Stephanie Ewen
Previous Article
Six Ideas to Inspire You to Try Out A/B Testing
Six Ideas to Inspire You to Try Out A/B Testing

To run an A/B split test, you must decide which variable in your email to isolate. Here are a few ideas.

Next Article
Mobile and Insurance: Take The Long View
Mobile and Insurance: Take The Long View

Mobile is here to stay, and insurance websites need to get on board before they get left behind.