Does your website have a low number of visitors each month? Or, maybe you have a lot of visitors, but they are not converting. The traffic on your insurance website may simply be of poor quality and not useful to your agency.
These are some of the most common website traffic problems. In this blog, we will tackle these insurance website traffic issues and how to fix them. Let’s troubleshoot.
Problem: You’re Not Getting Enough Traffic
A high volume of traffic alone isn’t going to make your website successful. But, if you don’t have enough traffic volume, it is more difficult to see a return on your investment.
If you face low traffic volume, you are not alone. Here are some of the common reasons your website may not be getting much traffic.
Reason: You never implemented any kind of search engine optimization, or SEO.
Gone are the days of websites being nothing more than an online version of your business card. Internet users need to be able to find your website. People embrace online search as an essential part of daily life.
Even the smallest agency should be optimizing for online search on some level. Keep in mind, SEO success requires patience. As much as we all want it to work immediately, SEO just doesn’t work that way.
It’s never too late to learn a little about SEO. But, where do you start? These resources can help you get started.
- 3 Reasons Why SEO is Important to Insurance Marketing.
- How Long Does SEO Take to Start Working.
- SEO Beginners: Know These 7 things Before You Do Anything Else.
Reason: Your content needs work.
Search engines need content to rank your website. They read it, analyze it, and determine how helpful it is to a search query.
The more you can customize and create high quality content for the pages of your website, the higher the chances they will rank. The better you rank, the more internet users actually see your website. This translates into more traffic.
Content is how your insurance agency can keep a strong online presence where there’s a lot of competition. Check out these resources for how to optimize your agency website’s content.
Problem: You See a Sudden Drop Off in Traffic
What if your website was getting a good amount of traffic, but suddenly it’s not?
Reason: Your website has been penalized.
If you had good traffic for awhile and it suddenly drops off, you may have received a penalty from Google.
This tends to happen when a website uses disreputable or black hat SEO tactics. Depending on the penalty, it can be difficult for your website to recover.
Bad SEO is a plague upon reputable optimizers everywhere. These articles cover more about black hat SEO and how you can avoid it.
- 5 Horror Stories of Cheap SEO Gone Wrong.
- How to Kill Your Brand with Black Hat SEO.
- Don’t Give Up on SEO After a Bad Experience.
Problem: You Get Traffic, But it’s Poor Quality
You want a lot of traffic to your insurance website. However, you need visitors that eventually turn into leads. It is hard to convert visitors that don’t spend enough time on your website to learn what you are about.
Reason: Poor SEO
SEO is a lot like maintaining your car. If you’re neglectful, both will stop working for you. Audit your website for shady tactics and anything else that could be hurting your website. Or, hire an expert to do it for you.
Problem: You Get Traffic, but People Aren’t Converting
So you followed SEO best practices and you are getting a lot of traffic as a result. But, you are getting the wrong type of visitor, your traffic is useless. What do you do?
Reason: The Focus of your SEO is Wrong
For you to stand out you need to do a little homework to determine how your agency will address who, what, when, where and why. With targeted SEO techniques, your agency can appear in search results.
- The SEO Crossroads: Go local or Stay Organic
- 10 Places to Get Content ideas for your Blog/Website
- It’s Crowded Out There
There are numerous reasons that could be contributing to poor website traffic. These are the most common and now you are equipped to go out and fix any of the above issues.
About the Author
Stephanie Ewen helps ITC customers with the search engine optimization of their websites. She has been working in marketing for more than 10 years. Her specialties include web design and search engine optimization (SEO). To stay on top of the latest SEO trends and algorithm updates, Stephanie reads blog articles and participating in courses produced by some foremost experts in SEO. She is certified in inbound marketing, Google Analytics and fusion marketing. Stephanie is an avid softball fan and enjoys volunteering and spending time with her husband, kids and grandkids.More Content by Stephanie Ewen