It’s a situation insurance agents and small business owners must confront every day. You might have even thought about it yourself.
How will your independent agency succeed in today’s saturated market? How will you set yourself apart, especially online?
After working with thousands of agencies, here’s the secret: You are the difference.
Who Are You?
How do you communicate who you are to online prospects and clients?
The first step is identify what you have to offer folks that they cannot get anywhere else.
Take a step back and analyze who your target is. What issues do they face? How can you solve their problems?
I like to refer to this quote from Scott Langdon, SEO guru.
When creating your brand, incorporate a solution to their problems into your slogan. Create a well thought-out plan that explains in detail how your services will ensure success.
- Scott Langdon
Make it clear that what you offer is a solution to their problem. Add this to your homepage copy. Also consider your agency branding to further communicate this.
Your Agency, Your Brand
Your agency’s website and logo are distinctive branding elements on the internet. Think of your website as your online office. You want it to look welcoming to visitors. But, you also want to stand out.
Color scheme is one of the most important, yet overlooked, parts of a successful website. Knowing who you are and the product you offer will help with decisions about colors.
Your website’s colors has an immediate impact to the visitor. With the right attention to detail, you can make it a positive one.
Plus, the longer a visitor stays on the website, the higher probability they will take action.
Your logo is the face of your agency. It displays your unique identity through colors, fonts and images.
Logos provide essential visual information about a business at a glance. They allow customers to identify your core brand in an instant.
A well-designed logo is also essential to any company's marketing strategy. Simply put, don’t let a poorly designed logo stand in your way of online consumers.
To stand out online, start with your target audience. Get to know them and use your individuality and branding to set yourself apart. Then, everything will fall into place.
About the Author
As a website coordinator, Karly Baker is the initial contact to customers who purchase Insurance Website Builder. She coordinates all aspects of website design between the customer and our graphic designers. She graduated from Texas Woman’s University with a Bachelor of Fine Arts in graphic design. Being an athlete since childhood has created a desire in Karly to always strive for excellence and never quit.More Content by Karly Baker