Whether your agency has been around for 10 years or 10 weeks, you need an insurance agency website.
However, consumers now visit web pages on various devices. Your website is going to appear differently on a smartphone or an iPad than it would on a desktop computer. That’s why your website needs a responsive design.
This blog will walk you through what a responsive website is and why you need one.
What Is A Responsive Website?
A responsive website means the site responds or resizes based on the device a person is using. Think about all the various devices that consumers use to browse the internet. Each device has specific requirements that enable your web page to display correctly.
Here are some elements of a responsive website:
- Images optimized for different devices and connection speeds.
- Navigation that changes to account for how people hold a mobile device.
- Touch-friendly links and buttons.
- Elements, like video or data tables that resize properly rather than hiding them.
- Fonts that resize dynamically to work better at different screen resolutions.
- Alternate versions of graphics.
A responsive website allows you to maintain your site's visual and functional elements. So, it provides a seamless experience for your clients and prospects, no matter the device.
Here is an example of what this looks like in action.
Notice that for each device, the buttons stack differently. You can also see that the background image changes and the menu organization changes.
A non-responsive website would primarily display one or two things. A zoomed-out version would make your website nearly impossible for a mobile visitor to view or do anything. That takes us to our next point.
Why Do You Need A Responsive Website?
Your website is the most crucial piece of your marketing. It is the digital storefront for your brand. You’d be doing your agency a considerable disservice if your website is not designed to respond to mobile devices.
Your website typically has about 15 seconds to catch a person’s attention. Website visitors expect the page to be attractive, clear, and easy to navigate. That rule is the same for every device.
A few significant factors are associated with a responsive website that can have a real impact on your site's effectiveness.
A Hubspot study showed how important a multi-device responsive website is to consumers.
- Eighty-seven percent of users in the U.S. use more than one device when going online.
- Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017.
- Fifty-nine percent of shoppers say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
A responsive website is no longer extra. Consumers demand this functionality, and so it has become an essential part of business.
Since most users now access Google search with a mobile device, Google uses mobile-first indexing. This means Google predominantly uses the mobile version of the content for indexing and ranking. Put simply: Google now ranks the mobile version of your website over the desktop version.
A lot has changed with Google ranking factors over the last few years. Consumer patience wanes as technology improves. Google will always display the sleek, content-filled, fast, mobile-friendly website over the clunky, hard-to-navigate, desktop site. If Google chooses the former over the latter, so will the consumer.
As you can see, having a website for your insurance agency is just the beginning. Switching to a mobile-responsive website can have a direct effect on your bottom line. If you haven’t already, now is the time to invest in a mobile-friendly website.
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