Do you have your insurance agency’s blog post, newsletter, and social media posts ready for April? No? Well, allow me to help.
Sometimes, coming up with a topic is the hardest part. Below you will find an assortment of insurance-related (and some unrelated) content ideas for your agency.
Each month, we post 10 new content ideas for your insurance agency. These seasonal topics suit different customers and lines of business. So, be sure to check back each month for more.
1. Easter and April Fools' Day - April 1st
Easter falls on a different date from year to year. In 2018, it happens to also coincide with April Fools' Day. You’d be remiss to not post about this unique coincidence at least on your agency’s Facebook page. Also, be sure to remind your followers to be wary of any strange or ridiculous news articles this day.
2. April Rain Showers
Here in drought-prone Texas, we welcome any chance of rain. But, traffic is always worse when it rains. Write a blog post about how drivers can carefully navigate sudden downpours. Or, you can also write about flash flood warnings.
3. Tax Day – April 17
If your insurance agency also offers tax preparation services, you know this date by heart. If not, don’t forget to remind your customers of this year’s due date to file federal taxes. Put it in your April newsletter, event calendar, or post it on social media.
4. Boat Buying Guide
As boating season approaches, it’s a good idea to write a blog post with your tips about buying a boat. What should customers know before purchasing one? Compile your top tips in an April blog post.
5. Administrative Professionals Day – April 25
Does your agency employ any administrative professionals? These valuable team members keep businesses running smoothly across the US. They are celebrated each year on the last Wednesday of April. If you celebrate this holiday, be sure to post a few pictures on your Facebook page.
6. Hail Claims
Did you know the majority of claims due to hail occur in the spring? Depending on the lines of business your agency offers, post a blog about how to submit a hail claim. Share this information on your website’s homepage too.
7. Health Benefits of Gardening
April is National Lawn and Garden Month, so it’s a perfect time to post a related blog. The benefits of gardening have long been known, so why not write about it. Find statistics about the health benefits of gardening with a quick Google search. Share them with your readers in a spring blog post.
8. Insurance Translator
Every industry has its own jargon. For example, our insurance website designers have their own lingo. Make a list of the top 10 terms you use all the time, but warrant a confused look from customers. Then, use simple and plain language to explain what each term means.
9. Arbor Day – April 27
Does your insurance agency do any volunteer work or take part in philanthropy? If it’s been awhile, why not get outside on April 27th and plant something. You could partner up with a local nonprofit, or spruce up the office with some potted plants. Whichever way you celebrate, take some photos and put them in a blog post or your next newsletter.
10. Pest Prevention
As the weather warms and flowers bloom, critters come out in full force. That includes mosquitoes, ants and ticks. Write a blog post about how homeowners can take steps to prevent infestations. (For this blog post, you may want to leave out the hi-res insect photos.)
About the Author
Emily Nguyen supports the implementation of ITC’s marketing efforts, including producing product newsletters and other customer communications, managing multiple social media profiles, and writing and reviewing content. She has a bachelor’s degree in public relations from Texas Tech University. Emily enjoys social media, exploring Dallas-Fort Worth, and spending time with her husband and their dog.More Content by Emily Nguyen