How to Get Your Agency Emails on the Nice List


keyboard with red present button
 

‘Tis the season for holiday emails! If you’re planning to send a seasonal message to your recipients, you might want to check out these four tips to get on your subscribers’ nice lists this year.
 

  1. Lose the Aggressive Sales Agenda

Just because it’s the season of spending doesn’t mean recipients are suddenly open to a barrage of promotional sales pitch emails. They are likely getting those elsewhere in their inbox.

Instead of going for the hard-sell, try offering something helpful.  For example, holiday safety tips or guides. Your subscribers will appreciate your efforts to help reduce holiday stress. Take a look at this latest blog post for some seasonal topic ideas.
 

  1. Make it Personal

The holidays are a wonderful opportunity to humanize your insurance agency and connect with your audience. Don’t be afraid to use genuine, warm-fuzzy sentiments to build a meaningful relationship to last beyond the New Year.
 

  1. Respect Their Time

Right now is the busiest time of the year for everyone. Be respectful of subscribers’ time by keeping emails concise. Get to the point fast.

Instead of filling your email to the brim with large chunks of information, streamline it. Use bulleted lists that can be skimmed with minimal time or effort. Simplify content to its most essential parts.
 

  1. Ditch the Office Hours Announcement

Most consumers have a reasonable expectation that you will close on national holidays. Will your agency will close beyond the usual dates? Do you expect a high influx of inquiries while you’re away?

If not, skip the email blasts notifying subscribers of your holiday hours. Instead, add them as a small notice in your monthly newsletter.
 

Holiday emails are great ways to connect with your audience and build relationships. What tips do you have for delivering high-quality, valuable emails during the holiday season? Share in the comments below.

About the Author

Heather Cherry

Heather Cherry is and email marketing professional and the product manager for AgencyBuzz - ITC's automated marketing system. She is responsible for leading the AgencyBuzz team, presenting email marketing best practices for Operation Agency Success & Masters of Marketing, and prides herself in cultivating customer-driven product excellence. She has a bachelor's degree in rhetoric and writing from The University of Texas at Austin (Hook 'Em \m/). Her email marketing specialties include targeted marketing, database segmentation, customer journey through automation, integrated lead client nurturing through all ITC products, and highly-visual email marketing campaigns. Heather currently resides in Frisco, Texas (a suburb of Dallas), and is a self-proclaimed mother-of-the-year and world's okayest wife. She likes dad jokes, Tyler Perry movies, and Oxford commas.

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