There is a certain expectation among agents when it comes to SEO. Once their insurance website goes live, search engines should immediately know it. Not only that, their website should automatically appear on page one of search results.
As much as we all want that, SEO just doesn’t work that way.
There are millions of websites on the internet with more added every day. Even in your city, there are hundreds or even thousands.
Google’s goal is to provide a searcher with the best possible information based on their search. It uses ranking factors to determine the best possible match. Keep in mind that there are over 200 ranking factors for Google alone.
Here are the steps, with estimated timelines, that play a role in getting a website to rank.
- How long does it take for a website to get listed on Google?
Your website is live, but does Google know it? Google can discover your agency website in as little as four days or as long as four weeks. Setting up Google Webmaster Tools and Bing Webmaster Tools is an important step in this discovery.
- Now Google has indexed your website, what’s next?
Now you have to work on optimizing your website. Work on your content page by page. Start blogging regularly. Optimize each of your website pages, starting with the metadata. Then they will be in a better position to rank well.
- How long does SEO take to start working?
Generally speaking you should see changes to your ranking in four to six months. But, this is wholly dependent on the SEO work you do on your website.
It is important to have realistic expectations of your insurance website. If you set out with unrealistic expectations, you may set yourself up for disappointment.
SEO relies heavily on the amount of effort you put into it. It can be difficult juggling the responsibilities of a business owner and SEO tasks. A minimal effort can be effective with SEO, just adjust your expectations. SEO is a long term investment, not a quick fix solution.
There is a lot of information floating around the internet about how to improve rankings. Some of it is old and outdated, so be careful who you listen to or take advice from.
Our marketing blog contains a surplus of information and tips for SEO best practices. Have a look at some of these below to get started.
- Why Google is Not Your Target for SEO
- The Most Important SEO Ranking Factors
- What Top Insurance Agencies Know About SEO (That You Don’t)
About the Author
Stephanie Ewen helps ITC customers with the search engine optimization of their websites. She has been working in marketing for more than 10 years. Her specialties include web design and search engine optimization (SEO). To stay on top of the latest SEO trends and algorithm updates, Stephanie reads blog articles and participating in courses produced by some foremost experts in SEO. She is certified in inbound marketing, Google Analytics and fusion marketing. Stephanie is an avid softball fan and enjoys volunteering and spending time with her husband, kids and grandkids.More Content by Stephanie Ewen