Give Your Insurance Website a Boost Past the Competition

May 4, 2016 Kirsten Thornton

racing past competitionThe vast majority of today's consumers look for products and services online. Due to this demand, it's almost unheard of for a business to not have a website.

You are not an exception. Insurance agencies need a website. After all, websites allow consumers to find you any time, any place.

In the fast-growing and competitive online arena, there is a lot of competition. Not just in terms of insurance leads, but also in terms of attention.

It can be difficult to stay ahead of the competition. But, follow these tips to give your insurance agency website an extra boost.

Have a website-and make sure it works on mobile


Websites are critical to a business. They open up a world of possibilities like exposure to a new audience and greater retention.

Despite their ubiquity, there is still a small percentage of agents who don't have one. What's more surprising is how many insurance agents don't have a responsive website.

Responsive website design resizes itself based on what device a person is using to view your website. Responsive websites are easy to maneuver on smartphones and tablets.

Automate what you can


Technology makes it possible to automate so many things these days, including your agency marketing.

Automate drip newsletters and campaigns with the right email marketing tool. Create drip emails for leads you get from your website. You can set up your system to trigger a campaign whenever someone submits an online quote request. That way, you don't have to spend time clicking send manually each time.

You can also automate social media using a social media management tool. Schedule posts for the week (or month).

Automation saves you time and energy.

See how you compare to the competition


Since consumers already do this, there's no reason you can't beat them to the punch. Visit your competitors' websites and see what stands out.

Then, compare your website to theirs. Use that information to create a graph or chart to show how well you rank against the competition. Be proactive.

Build credibility outside of your website


Testimonials matter. Testimonials from other consumers reassure us. They vouch that your agency is worth our time, effort, and money. Luckily, it's easy to collect information for testimonials.

Make sure you're asking your clients for reviews on Google, Yelp, and other websites. Keep in mind that even one positive review can increase conversions.

Also, remember it's just as important to respond to your reviews. People want to see that you're listening. So be responsive!

Remember to value quality over quantity


Spend time getting to know your target audience, and tailor your content to them.

When you write website content, think about what's important to your target market. Don't write about what's important to you. Write about what they care about.

When writing insurance website content, focus on your strengths or niche. Don't be afraid to replace old content on your website, rather than adding to it.

Also, remove irrelevant information from your website to maintain quality.


Have you used these methods as part of your insurance agency website? What other methods have you seen results from? Let us know in the comments below!

About the Author

Kirsten Thornton

Having always been a computer nerd, Kirsten Thornton works on the HTML and CSS that drives Insurance Website Builder websites. Before joining ITC in 2010, Kirsten had the unique experience of attending Loyola University in New Orleans when Hurricane Katrina hit. The storm left the school with costly repairs and lower attendance so she switched majors to graphic design when computer science got cut. Kirsten balances a mixture of back-end coding, front-end designing, New Orleans culture, and Texas pride.

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