Create Shareable Graphics for Your Insurance Agency


You see them while scrolling through your Twitter account. You read them in your Facebook timeline. You may even spot a few on LinkedIn. They’re helpful, funny, or thought provoking. They’re shareable graphics, and they’re here to stay. 

These graphics combine information with design. They are exceedingly popular on social media. And, you can create and leverage them for your agency's social media.

Scared by the word create? Don’t be! There’s plenty of help to get you started.

First Step: Identify Your Subject

What information will you share? Don’t just post anything. Your agency’s social media accounts put a friendly face to the name. They can foster trust and build relationships online.

You want to post advice, help solve a problem, or inspire your readership to take action.

Here’s some popular and easy content ideas:

  • Quick Tip
  • Fun Fact
  • How-To
  • Quote

You can get ideas from anywhere. Keep a running list and add to it when inspiration strikes. But, a few reminders:

  1. Always cite your source
  2. Make the background pretty or interesting so it attracts attention
  3. Keep text short and simple
  4. Relate it back to your business

Second Step: Creating Graphics

So you’ve gotten to this point and you’re still wondering, "How do I actually create these graphics?"

I promise I won’t leave you without some awesome tools to help you with this grand project. There are a ton of tools out there like Stencil, PicMonkey, and Photoshop. Each have their pluses and minuses, but none are free.

Which brings me to my favorite, Canva. Canva is a website that allows novice designers to create attractive designs. In fact, the header image for this blog post was created in Canva.

Canva Screenshot

The best part: Canva is free! Now, like everything else in the world, there are extras you can pay for. But, there’s so much free-ness in Canva you shouldn’t need to pay for anything.

This web tool has a template for everything. There are templates for Twitter headers, Facebook posts, and even tri-fold brochures.

There are photos, backgrounds, shapes, and icons for you to use. You can also upload your own logo file. They have tutorials and guides, too, including their own online Design School.

Everything about Canva is great for beginners. Take a moment to click around and see how easy it is to create something.

Third Step: Be Consistent

Being consistent doesn’t mean slapping your logo on everything. Yes, if you want people to know something is yours, your logo should be present. But, consistency goes beyond that.

In the world of social media, consistency looks a little different. To be consistent in social media you need to post regularly, and often. Even better if you post near popular times of the day.

Best time to post infographic

Make a posting schedule and stick to it. This infographic from Fast Company can help you plan the timing of your posts. Eventually, your followers will get used to seeing your posts and remember you. Your agency will be in mind if they need what you provide.

Now, go use these 3 steps I’ve just shared with you, and create something fun!

Have you created something awesome for your agency? Share it below for us to see!

About the Author

Jayci Morrison

Jayci Morrison is a design and media specialist on ITC's Insurance Website Builder team. She's responsible for giving each website its distinctive look and then bringing that look to life. She also has a hand in creating AgencyBuzz email templates, ITC marketing collateral, and any other design needs the team has. When she's not staring at a computer screen, she can be found anywhere outdoors with her husband and their two dogs.

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