Build Backlinks the Right Way for Your Agency

December 4, 2017 John Dessommes

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Backlinks play a big role in SEO success. Websites with backlinks are regularly ranked higher than ones that don’t. They let Google and search engines know that your insurance website is reputable and relevant.
Most insurance agency websites have backlinks from business listings websites and online insurance directories. But, what else can you do to generate backlinks?

Here are some backlink strategies that move the needle.

Testimonial Backlinks

Do you know any local mom-and-pop businesses with a website? These businesses will likely have a review or testimonial page.

Contact the business owner and ask if you can provide a review. Ask if they would add a link going back to your website.

Partner Backlinks

If you have a Gold or Platinum website, you have the ability to customize your own partner pages. You can leverage these partner pages to create backlinks for your partners. Your partners may have the ability to create a partners page for your agency in return. Take a look at their website to see if they have these pages.

Nonprofit Backlinks

Nonprofit backlinks are a good way to build your brand and online visibility through a local nonprofit organization. Nonprofits will typically ask for a donation to add your logo and link it to your website.

Unlinked Mentions

An unlinked mention is simply text on a webpage that is not linked. If your agency has been around for years, you may have unlinked mention opportunities on the internet. Here’s how to find them.

Let’s say your agency’s name is Dessommes Insurance Agency and your domain name is Search Google for Dessommes Insurance. Perform a second search for

You won’t be able to gain a backlink from every result. But, websites for organizations or associations, may be willing to link to your site.

Scholarship or Internship Backlinks

If your agency offers any sort of scholarships or internships, create a page on your website dedicated to it. Reach out to high schools, trade schools, universities and colleges. Provide them with a link to your page. Check out this guide for strategy details.

HARO (Help a Reporter Out)

This backlink building technique allows journalists to contact you to write for media outlets. First, you need to sign up as a source and then make a pitch. The most successful backlink builders respond to requests that are relevant to their expertise. Here’s a blog about HARO link building with some great tips.

.Edu Resource Backlinks

Contact colleges and universities to include your agency link on their resources pages. The best way to find these opportunities is to search on Google using the following search queries.

Chamber of Commerce Backlinks

Become a member of your local chamber of commerce. Membership will usually include a link to your website. Memberships are typically annual and start at a couple hundred dollars.

Twitter Guest Post Backlinks

Guest posts are a great way to build backlinks. But, searching for guest post opportunities on Google can get overwhelming. A good way to narrow the field is to search Twitter instead. Try the queries below.

Business Insurance Client Backlinks

If you’re an agency that insures businesses, Google your clients and view their website for opportunities. If opportunities are found, leverage your partners page to build backlinks.

Have you tried any of these backlink building methods or have any of your own that you’d like to share? If so, leave a comment below.


About the Author

John Dessommes

John Dessommes manages search engine optimization and pay-per-click advertising campaigns for multiple independent insurance agencies nationwide. He also handles SEO for and ITC’s other web properties. John stays on the cutting edge of industry best practices to ensure that visibility is maximized and opportunities are not missed. He has considerable knowledge about on- and off-site optimization, AdWords, business listings and social media.

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