Like a storefront displaying products, your website showcases all your agency has to offer. Consumers are more likely to stay on websites that are well designed.
You have options you can explore when creating a new insurance website. Most agents who aren't technologically inclined hire a professional website designer. Like any project, though, unexpected costs are a possibility.
Save yourself time and money. Before you hire an insurance website design firm, ask them these five questions.
1. Do you do design all the work yourself?
Some designers are a jack of all trades, and you can use them as a one-stop-shop. These designers handle everything in house.
Other design firms might outsource work to individuals who specialize in different design aspects. This may be more costly, as opposed to designers who take care of everything in-house.
Firms have to pay whomever it is they're sending work to. To recoup costs, they might increase the price of their quotes.
Asking this question will help you avoid surprises down the road about how work is completed. It will give you a more transparent view into the build of your insurance website.
2. How long of a turnaround time should I expect?
The time it takes to complete a new insurance website can vary based on many factors.
Does the designer have all the website content needed? How experienced is the designer? Are you making the key decisions about your website on time?
All these can delay the launch of a new website.
Also, it's important to have clear deadlines in place so you both have the same expectations. Here at ITC, our Insurance Website Builder clients expect a turnaround time of about two weeks.
3. Do you design from the ground up or do you use premade templates?
Designers make a website one of two ways. It is either designed completely from scratch, or it's designed using premade templates.
Both have their advantages.
Templates are often used for budget-friendly websites. You can buy a template for a lot less than it costs to build a website from scratch. From there, you can have it customized to your agency.
With an insurance website template, you benefit from design and user experience best practices. Templates are perfect for individuals who want a website fast and are on a budget.
But, designing from scratch offers control over every single aspect of your website. This type of design is great for unique, custom projects. If you have a larger budget and want a lot of custom features and graphics, this may be a good option.
4. Once the website is complete, can I make changes or do I have to go through you?
A website is never done, but rather it evolves over time. At some point, you'll need to update and maintain your website. To do so, you've got two routes.
First, you can work out a deal between you and your insurance website design firm. They can agree to complete certain kinds of revisions as requested.
Or, you can learn how to manage your website using all the knowledge the internet has to offer. Sometimes all you need is to update a phone number. Small updates like that are easy to handle yourself.
It can be cheaper to maintain it yourself, but you should only do it if you feel comfortable doing so.
5. Do you charge by the hour or by the project?
Get to know the designer's pricing schedule to avoid surprises.
Most designers either charge an hourly rate or a combination of hourly and set prices.
There are many reasons for this. One is certain tasks lend themselves to an hourly rate, while others are better suited for a set price.
For example, tasks that take a varying amount of time have an hourly rate. Set price tasks are more routine and take the same amount of work and time no matter the client.
Here's what this could look like.
a. Planning - Hourly rate
b. Design - Set amount and hourly rate per revisions
c. Programming - Set amount
d. Setup and launch - Set amount
A lot of the time, these things can go overlooked. Or, there might be some sort of miscommunication between you and the designer. That's why it's important to ask the right questions and get every agreement in writing.
You'll have a successful new website with a cemented relationship with a talented designer. But most importantly, you'll have peace of mind.
Thinking about updating your insurance agency's website? Learn more about Insurance Website Builder, a top technology provider as seen in Insurance Business America.
About the Author
Tino designs insurance agency websites, email templates and more for ITC customers. He excels in custom front-end web and email designs, illustrations, brand development, and content writing. Tino is a comic book fan and enjoys powerlifting, binge-watching Netflix, and spending time with his puppy, Loki.More Content by Tino Izuora