A Template, A Tasket: Choosing the Right Design and Palette

January 10, 2018 Kirsten Thornton

Web Design graphic

Sometimes it can be hard to look at examples and see your own vision at the same time. This is also true for choosing a website template. It can be hard to look at a red website with photos of doctors and imagine a blue home insurance website. A good website company should have a team of designers to bring your vision to life.

So try to set aside those colors and photos. Focus on functionality to make the process easier. There are a few items you can focus on in particular: Navigation, Header, Call to Action, and Width. Once you have organized your priorities, a fitting template should become clear.


Show Me the Way

If you have a lot of content, a prominent navigation menu is vital for keeping it organized and available. Some templates have navigation menus spanning the width of the website. They can be hard to miss.

Others are tucked away neatly, only seen if you happen to be looking. So decide if you’d like a navigation that is part of the design, or one that complements it without commotion.

Heroes and Headers

Unlike navigation menus, there are many variations of headers. There can be a lone image, slideshow, video, whole page background, or any combination of the above. There can also be various forms or calls to action sprinkled in. Here, it is important not to let the example dissuade you.

With the choice of photos aside, think about your audience and your goals. Anticipate what your customer needs to know and how busy the header has to be. Decide if your header needs to grab attention more so through the design or the content.

Consider using one hero image in a static header to represent your agency’s philosophy. Reflect on your need to collect information versus offering options. All these approaches should help you decide which type of header you need.


Call Me Maybe

Calls to action depend on your audience. If your customers need to get straight to the point, look for a template with one main call to action.

If your audience takes their time to see what all you have to offer, let images or icons lead the way. Does your website traffic shows visitors landing on all sorts of pages? Consider a call to action in the preheader on every page, as opposed to only on the homepage.

Lastly, do not get discouraged by templates that use colors you’re not used to. With the right team at your side, your call to action can be as prominent or played down as you like.


One Size Does Not Fit All

The buzzword for recent trends in websites is responsive. Sometimes, without incentive, people are set on the idea of a responsive website. There are a few factors to consider before getting too attached to this idea though.

Do you have a lot of content? Does it make sense to offer it all on mobile devices? Does your particular audience even look for insurance on mobile devices?

Responsive designs are fun. But, controlling your mobile content with an adaptive website is a viable option. Adaptive designs place the most relevant content in front of the user, as opposed to all the content. It takes a bit more effort, but take the time to decide if it’s worth it for you.


Red Flags Everywhere

So after knowing all these tips, it’s still easy to look at a template and not be able to see it with different colors or photos, and backpedal on your decision. Ignore this fear.

If a template meets your other needs, trust the design team to bring your vision to life. Voice your concerns during a consultation to reach a solution or compromise.

At Insurance Website Builder, customizing the template for your needs is our priority. Contact us today for a free consultation. 

About the Author

Kirsten Thornton

Having always been a computer nerd, Kirsten Thornton works on the HTML and CSS that drives Insurance Website Builder websites. Before joining ITC in 2010, Kirsten had the unique experience of attending Loyola University in New Orleans when Hurricane Katrina hit. The storm left the school with costly repairs and lower attendance so she switched majors to graphic design when computer science got cut. Kirsten balances a mixture of back-end coding, front-end designing, New Orleans culture, and Texas pride.

More Content by Kirsten Thornton
Previous Article
SEO in 2018: What to Look Out For
SEO in 2018: What to Look Out For

You likely won't need to overhaul your insurance website's SEO strategy for 2018. But, keep these things in...

Next Article
Adding Video to Your Emails (with Bonus How-To Guide)
Adding Video to Your Emails (with Bonus How-To Guide)

There is a right way and a wrong way to add video to your insurance agency's emails. Here's how to do it co...