Search engine optimization (SEO) is a continuous process. But, there are things you can do on your insurance agency website to help with your search visibility. Today, I will talk about strategies you can put in place to help generate more traffic over time to your website.
1. Write a Blog!
Content is very important to search engines. Their primary purpose is to give the most relevant answer to a user’s question.
If your website has content for consumers who search for topics related to insurance, this can generate traffic to your website. With blogging, you can create relevant content to cater to your target audience.
If you have an Insurance Website Builder site, you have a default blog page available. It has all the features you need to create your own blogs. Just go to the blog option within the Administration Console.
Blog within the administration console
To get some ideas on what kind of things you can write about, check out our monthly content idea blog series.
2. Connect Your Website to Google Analytics
You’ve heard the statement data is king, right?
Google Analytics is a free and powerful tool that tracks traffic coming into your website. You can use it to collect data about your insurance website. Find out the types of people visiting your website, or the highest-performing webpages. To start using it, you must connect Google Analytics to your website.
If your agency has an Insurance Website Builder site, it is simple to connect this to your website and start tracking today. Within the Administration Console, find the Web Statistics section. From there, paste and save the Analytics Tracking Code (it would look something like UA-700000-11) and you’re done!
Having this tool set up will give you valuable insights into the performance of your website and see where you can make improvements over time.
*Web Statistics section of administration console
If you want to learn more about some of the data you can get by default on Google Analytics, check out my last blog about The Top Google Analytics Reports for Insurance Websites.
3. Add a Partner
Backlinking is when another website has a link that leads back to your website. Backlinks are important because they signal to search engines that your website is considered valuable to others. They are also one of the top two ranking factors in SEO.
There are many ways to obtain quality backlinks. But, one simple strategy is to create partnerships with other businesses through a partners page.
To add a partner to your Insurance Website Builder partners page, go to the Partners and Local Resources section within the administration console. Fill out the information within the Add Partners area. To create the backlink, just ask your partner to do the same on their website.
*Partners and Lead Resources Section of administration console
4. Create a Google My Business Listing
Have you ever done a Google search for a service, and a map appears listing different businesses within your area? This is a free product called Google My Business.
Google My Business allows a business with a physical address to create an online listing. The listing includes information like business name, phone number, website URL, photos, and etcetera. For a local business like your agency, having this listing can lead more users to finding your website.
If you don’t already have a Google My Business listing, use this link to set one up today!
5. Get Testimonials on Your Website
Getting reviews from your clients is a great way to showcase your brand. But, it is also another way to help with your SEO efforts.
If you have a Gold or above grade Insurance Website Builder plan, your agency’s testimonials page integrates with the lead generation website IWantInsurance.com.
So, when a customer leaves a review on your testimonial page, it updates automatically on IWantInsurance.com. This creates a backlink, which as mentioned previously, is a major indication of quality to search engines.
What are some other ways you use your agency website?