5 Ways to Elevate Your Email Marketing Now


As technology and consumer behavior continue to evolve, now is the time to optimize your agency’s email marketing strategy to accommodate new changes in the digital landscape. Unlock your email marketing’s full potential and see more results from your efforts.

In March's edition of Masters of Marketing, learn about changes on the horizon and how you should prepare for the future. We’ve rounded up five email marketing trends and developments to help you get more from your email marketing: accessibility, user-generated content, email authentication, video content, and marketing automation.

View slides below, or watch a recording here.

5 Ways to Elevate Your Email Marketing Now from Insurance Technologies Corporation (ITC)

About the Author

Heather Cherry

Heather Cherry is and email marketing professional and the product manager for AgencyBuzz - ITC's automated marketing system. She is responsible for leading the AgencyBuzz team, presenting email marketing best practices for Operation Agency Success & Masters of Marketing, and prides herself in cultivating customer-driven product excellence. She has a bachelor's degree in rhetoric and writing from The University of Texas at Austin (Hook 'Em \m/). Her email marketing specialties include targeted marketing, database segmentation, customer journey through automation, integrated lead client nurturing through all ITC products, and highly-visual email marketing campaigns. Heather currently resides in Frisco, Texas (a suburb of Dallas), and is a self-proclaimed mother-of-the-year and world's okayest wife. She likes dad jokes, Tyler Perry movies, and Oxford commas.

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