Think about this…
Google processes over 40,000 search queries every second. That translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
People embrace online search as an essential part of daily life. It's even built into our smart speakers at home.
Agencies will have to adapt fast to receive this growing audience, or get left behind.
Online Search and Insurance
As an insurance agent, it is already a challenge to compete in an oversaturated marketplace. This is where search engine optimization (SEO) can help as a part of your marketing strategy.
SEO blog Moz.com defines SEO as the practice of increasing the quantity of relevant traffic to your website through organic search engine results.
For insurance agencies, there are three major benefits for implementing SEO as part of your marketing strategy.
1. You'll Attract Relevant Traffic to Your Website
A new insurance agency website can be well designed and easy to use. Yet, visitors won't be able to find it online if it isn't optimized for search engines. All that effort you put into the website design won't get seen.
The web traffic you get from SEO comes from searches by interested prospects. These prospects use relevant keywords to find your agency's website. This means they are more likely to be serious about buying insurance products.
2. You'll Get to Customers First
Here's another statistic to consider about SEO. According to Google, 76 percent of people who search for something nearby on their smartphone visit a related business within a day. And, 28 percent of those searches result in a purchase.
Will your insurance agency get to those consumers first? Remember, if you don’t do the work, somebody else will. If your agency website isn't optimized to capture local and mobile traffic, another agency will quickly fill in the gap. Your agency could lose a potential client base.
3. You'll Build Your Brand
Effective SEO strategies focus on building customized content for your target users. This work will also build your agency's brand in the mind of your users.
This content is, in effect, presenting what and who you are to customers. It's the essence of what a brand is. Offline or online, it is important customers get an idea of your company's brand. With SEO, you are working toward building your brand in a digital space.
SEO gains importance as more devices become capable of performing online search. Meanwhile, there are also the challenges of an ever-changing insurance industry to be faced. It is more important than ever to build relationships with your clients online.
Learn more about how SEO services from ITC can help position your business in top search engine results and receive more quality leads.
About the Author
Caroline Davidson works with clients at ITC to provide expert advice, guidance, and recommendations to insurance agency owners across the United States seeking to earn more traffic to their website. Caroline graduated from the University of Texas at Arlington with Bachelor’s degrees in Marketing and Management. Caroline’s specialties include organic and local SEO, digital marketing strategy, marketing research and providing excellent customer service. In her spare time, Caroline enjoys running creative story telling workshops and performing as a belly dancer in a local troupe.More Content by Caroline Davidson