If I weren't a designer, I'd be a chef. Except I can't actually cook. But I do love food! There are so many ways to prepare ingredients and different flavors to explore.
Like food, design has so many different avenues. Different businesses and individuals desire different flavors of design.
Here are my top three ingredients for a delectable website design.
1. Don't Burn the Chicken (Looks Matter)
I've said it once and I'll say it a million times. Your website must be visually attractive. It doesn't matter how delicious the chicken is. No one will eat it if it looks burned.
If your website still looks like it's from the early 2000s, it needs a refresh. Looks matter.
Luckily, it's easy enough to do. Look at updating your color scheme. It’s a simple and effective way to bring your website into this decade. Look into updating your website’s images, too. Sometimes all your homepage needs is a fresh, compelling image.
Maybe you have updated your website recently. But, you're not standing out like you want. Check out this blog post about unexpected insurance website color schemes. The author, one of our website coordinators, hits it out of the park on how to use unique color palettes.
2. Cook for Your Customer
If your customer is vegetarian, don't cook chicken.
In other words, your website needs to be relevant. If your website doesn't give people what they need, they won't use it.
Make the important information on your website easy to find and easy to read. Search engines and customers alike will appreciate it.
Remember: People need to eat three square meals a day. Your website could use a fresh infusion of new content every week or so. As usual, ITC has your back on some easy-breezy content ideas. Use them for your next blog post.
3. It's What’s On the Inside that Counts (Someone Might Eat the Burnt Chicken)
I know, I know. I said looks matter, and they do. But what your mom used to say is true with websites too. What's on the inside matters too.
Your website can look great, or it can look not so great. But if you have fresh, relevant content, search engines will reward you with higher rankings. And if you have what customers need, they'll be flocking to your website for more information. Content is king.
Maybe you don't have the time or desire for a website redesign right now. You should always be updating your content. That's how search engines, and thus, new customers find you.
(But just think, what if you had great content and an amazing looking website? Where could your website be then? )
I know, it's a lot to think about, take in, and work on. But ITC is always here to help. And remember, when writing your blogs, try to wait until after lunch (unlike myself).
About the Author
Jayci Morrison is a design and media specialist on ITC's Insurance Website Builder team. She's responsible for giving each website its distinctive look and then bringing that look to life. She also has a hand in creating AgencyBuzz email templates, ITC marketing collateral, and any other design needs the team has. When she's not staring at a computer screen, she can be found anywhere outdoors with her husband and their two dogs.More Content by Jayci Morrison