Marketing

Everything about marketing!

  • How to Fix your High Traffic, Low Conversion Insurance Website

    How to Fix your High Traffic, Low Conversion Insurance Website

    Is your insurance agency website receiving a good amount of online traffic, but not many conversions? Here's what you can do to get a high-converting website.

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  • How to Make a PowerPoint Template for Your Insurance Agency

    How to Make a PowerPoint Template for Your Insurance Agency

    Use a standard PowerPoint template at your insurance agency to present a cohesive and professional brand experience.

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  • Four Social Media Trends Your Agency Should Try in 2020

    Four Social Media Trends Your Agency Should Try in 2020

    Add one of these new social media trends to your insurance agency's marketing plan in 2020.

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  • Step-by-Step: How to Get Started with an Insurance Website Redesign

    Step-by-Step: How to Get Started with an Insurance Website Redesign

    Learn how your agency can get started with an insurance website redesign during this month’s free Masters of Marketing webinar.

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  • 3 Habits to Keep Your Data Clean from The Start

    3 Habits to Keep Your Data Clean from The Start

    Dirty data can interfere with your email marketing efforts. Try these data hygiene habits to clean up your agency's database.

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  • What You Need to Know About The CCPA

    What You Need to Know About The CCPA

    Will your insurance agency be affected by the CCPA?

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  • The Top 10 Insurance Marketing Blog Posts of 2019

    The Top 10 Insurance Marketing Blog Posts of 2019

    We're counting down our top agency marketing blog posts of the year.

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  • Navigating The Searchscape To Refine Your Marketing

    Navigating The Searchscape To Refine Your Marketing

    Learn how to identify the types of internet searches that make up the online searchscape and how to adjust your agency's marketing tactics accordingly.

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  • 3 Wishes Your Insurance Website Needs Granted

    3 Wishes Your Insurance Website Needs Granted

    Use these three tactics to quickly update your insurance website for the new year.

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  • A Plan for Your Insurance Agency’s Pay Per Click Advertising

    A Plan for Your Insurance Agency’s Pay Per Click Advertising

    Pay per click advertising can be a fast way to get more traffic to your insurance website. But if you go in without a plan, it could also be a fast way to waste money.

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  • Want more ideas? Read our 12 Months of Content Ideas ebook.

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  • How Your Agency Can Reap the Benefits of Content

    How Your Agency Can Reap the Benefits of Content

    If your insurance agency wants to reap all the benefits content can bring, from customer service to increased leads, start with a content calendar.

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  • ‘Tis the Season for Regifting: 4 Places You’ve Already Written Your Marketing Emails

    ‘Tis the Season for Regifting: 4 Places You’ve Already Written Your Marketing Emails

    Work smarter, not harder by repurposing existing content your agency already has for future customer emails.

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  • Taking Control of Your Insurance Agency's Online Reputation

    Taking Control of Your Insurance Agency's Online Reputation

    Online reviews give your insurance agency's customers the freedom to leave feedback. And, they give you the freedom to take control of your online reputation.

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  • How Your Homepage and About Us Page Content Builds Trust

    How Your Homepage and About Us Page Content Builds Trust

    Here's how to use the content on your insurance agency website homepage and about us page to earn the trust of prospects.

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  • 7 Scary Mistakes to Avoid on Your Insurance Website

    7 Scary Mistakes to Avoid on Your Insurance Website

    Don't spook online prospects with these scary insurance website mistakes.

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  • What’s Causing the Slowdown in Your Insurance Website Traffic?

    What’s Causing the Slowdown in Your Insurance Website Traffic?

    A drop in your insurance website's traffic can affect the number of visitors and leads coming through your site. Here's what could be causing a recent slowdown in traffic.

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  • A Closer Look: Video vs. Static Homepage Images

    A Closer Look: Video vs. Static Homepage Images

    A video background for your insurance website's homepage can be an engaging way to keep visitors on your website longer. Or, is a static image the way to go? Here's how to tell.

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  • A Step by Step Guide to Guest Blogging

    A Step by Step Guide to Guest Blogging

    Guest blogging is a common way to generate valuable backlinks for your insurance agency website. Our step-by-step guide outlines how to do it the right way.

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  • Live Q&A: Insurance Website Roundtable

    Live Q&A: Insurance Website Roundtable

    Whether you are stuck in a marketing rut or just want a second opinion, join us for our next Masters of Marketing webinar for a live Q&A and roundtable discussion with ITC’s insurance website and mark

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  •  A/B Split Tests Your Agency Should Try Next

    A/B Split Tests Your Agency Should Try Next

    These A/B tests can help your agency learn more about your client's preferences and behavior, and make your email marketing efforts more effective.

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