Marketing

Everything about marketing!

  • Crafting a COVID-19 Email Response to Your Clients

    Crafting a COVID-19 Email Response to Your Clients

    How to craft a COVID-19 email for your clients.

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  • 5 Ways to Elevate Your Email Marketing Now

    5 Ways to Elevate Your Email Marketing Now

    What do you need in your email marketing toolkit for 2020? Learn in our next edition of Masters of Marketing, ITC's free agency marketing webinar series.

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  • Quick, One-Hour-a-Day SEO Wins

    Quick, One-Hour-a-Day SEO Wins

    Search engine quick tips to improve your insurance agency website. Optimizing pages, improving and optimizing website content, Google business listing, and guest blogging.

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  • Coronavirus Resources for Insurance Agents

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  • Why Your Insurance Agency Website is Your Best Tool

    Why Your Insurance Agency Website is Your Best Tool

    If designed right, your website can be the best tool that you have at your disposal.

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  • Why Your Agency Should Invest in Digital Marketing Efforts

    Why Your Agency Should Invest in Digital Marketing Efforts

    Here's why you should consider investing in digital marketing for your insurance agency in 2020.

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  • Quality Control for Your Insurance Agency's Website Content

    Quality Control for Your Insurance Agency's Website Content

    Don't let the quality of your insurance website content slip.

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  • Get the Most Out of Your Insurance Agency’s Google My Business Listing

    Get the Most Out of Your Insurance Agency’s Google My Business Listing

    Are you getting the most out of your agency's Google My Business listing?

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  • 5 Marketing Statistics You Should Know for 2020

    5 Marketing Statistics You Should Know for 2020

    Look to these noteworthy marketing statistics when planning your insurance agency's next marketing move.

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  • Why Fail Fast Doesn’t Work In Digital Marketing

    Why Fail Fast Doesn’t Work In Digital Marketing

    In business, as in anything else, some things are worth the wait. Your insurance agency's digital marketing work is one of these things.

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  • The ABCs of Effective Emails

    The ABCs of Effective Emails

    Enhancing your insurance agency's email marketing is as easy as A-B-C.

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  • Want more ideas? Read our 12 Months of Content Ideas ebook.

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  • What’s the Story? How Your Insurance Agency Can Use Instagram Stories

    What’s the Story? How Your Insurance Agency Can Use Instagram Stories

    Here's how your insurance agency can leverage highly engaging Instagram Stories to connect with insurance prospects in a new way.

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  • Navigating The Searchscape To Refine Your Marketing

    Navigating The Searchscape To Refine Your Marketing

    Learn how to identify the types of internet searches that make up the online searchscape and how to adjust your agency's marketing tactics accordingly.

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  • 3 Wishes Your Insurance Website Needs Granted

    3 Wishes Your Insurance Website Needs Granted

    Use these three tactics to quickly update your insurance website for the new year.

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  • What to Know About Your Google Ad’s Quality Score

    What to Know About Your Google Ad’s Quality Score

    Follow Google's quality guidelines to help your insurance agency ads appear at the top of search results while spending less money.

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  • A Plan for Your Insurance Agency’s Pay Per Click Advertising

    A Plan for Your Insurance Agency’s Pay Per Click Advertising

    Pay per click advertising can be a fast way to get more traffic to your insurance website. But if you go in without a plan, it could also be a fast way to waste money.

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  • How to Fix your High Traffic, Low Conversion Insurance Website

    How to Fix your High Traffic, Low Conversion Insurance Website

    Is your insurance agency website receiving a good amount of online traffic, but not many conversions? Here's what you can do to get a high-converting website.

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  • How Your Agency Can Reap the Benefits of Content

    How Your Agency Can Reap the Benefits of Content

    If your insurance agency wants to reap all the benefits content can bring, from customer service to increased leads, start with a content calendar.

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  • How to Make a PowerPoint Template for Your Insurance Agency

    How to Make a PowerPoint Template for Your Insurance Agency

    Use a standard PowerPoint template at your insurance agency to present a cohesive and professional brand experience.

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  • ‘Tis the Season for Regifting: 4 Places You’ve Already Written Your Marketing Emails

    ‘Tis the Season for Regifting: 4 Places You’ve Already Written Your Marketing Emails

    Work smarter, not harder by repurposing existing content your agency already has for future customer emails.

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  • Four Social Media Trends Your Agency Should Try in 2020

    Four Social Media Trends Your Agency Should Try in 2020

    Add one of these new social media trends to your insurance agency's marketing plan in 2020.

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