Based on an industry study done a few years ago, more than 25% of insurance agencies don't have a website.
That is a crazy high number of agencies not taking advantage of online marketing. Especially considering how many consumers like to research and shop for insurance online.
Insurance agents have a lot of excuses on why they don't have an insurance agency website. Common excuses include they don't have the time to spend building a website. Or, they don't want to spend the money. But the truth is, insurance website design doesn't have to be overly complicated or expensive. You don't have to have design expertise or a big budget to have a great insurance website.
Even if your agency sells lines of business that require a more advisory sales approach, people will still go online to look you up. If your potential clients can't find you online, they will likely move on to the next agency.
The future of your agency is online. You can't afford to ignore it by not having a website.
Having an insurance agency website can make your agency more efficient:
- By reducing the amount and length of phone calls. Your clients can find answers to questions on your website. So you get more calls related to sales and fewer questions about how late your office is open.
- By boosting sales through search engine traffic. More people are using a search engine like Google and Bing to find a local
insuranceagent. If you don't have a website, potential clients won't be able to find you.
- By increasing your brand's visibility and legitimacy. You can't rely solely on word of mouth nowadays. If you don't have a website, it's harder for your name to reach many people. Plus, having a website helps confirm you are a legitimate business and increases your agency's trustworthiness.
- An insurance website is no longer an option; it's a necessity. No matter how big or small your agency is, you need a website.
If you're ready to get started building the best website for you, we can help. We have several plans and insurance website templates available to fit any agency. Watch this free demo video to learn more about our websites.