Freshen up your insurance website this September with these seasonal content ideas. From classic topics like Labor Day and water damage to a few oddball holidays, we’ve got you covered. We’ll see you back next month for more content ideas.
Labor Day Weekend
Labor Day takes place the first Monday of September and serves as the final holiday of summer. Is your agency closed during this holiday weekend, or have special hours? Be sure to make that information clear on your website for online visitors.
National Bacon Day – Sept. 2nd
For some, there’s never enough bacon. Luckily, there is a national holiday commemorating this popular pork ingredient. This holiday also falls on Labor Day weekend. Post a few favorite bacon recipes folks can use at their cookouts.
Cure for Hiccups
Here’s a fun topic that is sure to get some clicks. What do you do if you have a case of hiccups that won’t go away? Everyone has their own method. Write down a few ways that worked for you. Ask readers to comment with their own.
Grandparents Day – Sept. 10th
Commemorate this holiday by sharing a memory on social media about your grandparents. Or, perhaps you’re a grandparent yourself. Share your favorite part of being a grandparent on your agency’s Facebook page. Ask your followers to reply with their favorite part of being a grandparent, or a fond memory of their own grandparents.
Distracted Driving: Not Just for Teens
High dollar awareness campaigns target young drivers about the dangers of distracted driving. Unfortunately, adults can just as easily be distracted drivers too. Write a blog post targeting this demographic about the dangers of distracted driving.
Neither Rain Nor Snow Day – Sept. 7th
This unique holiday isn’t related to weather. In fact, it honors US postal workers. In 1914, the New York Post Office building opened with the following engraved on it: “Neither snow nor rain not heat nor gloom of night, stays these couriers from the swift completion of their appointed rounds.”
Ask Me Anything
Here’s a fun marketing idea. Try hosting an AMA, or ask me anything, for your customers and prospects. You can instantly stream video via Facebook live. Or, ask for questions in your monthly newsletter. Then respond to those questions in next month’s newsletter. You can determine the regularity and the medium.
Patriot Day – Sept. 11
This solemn holiday marks terror attacks that resulted in nearly 3,000 civilian deaths. Honor this day in your own way, be it participating in a community event or a memorial post on your website.
Re-setting Your Schedule
As school starts up again, parents may be struggling to reset kids to a new schedule. Write a blog post about how parents can ease children into the new routine. At the end, ask for commenters to share their own strategies too.
Water is one of the most destructive forces of nature. So, it’s no wonder homeowners dread dealing with water damage. Take a look back and see what blog posts you’ve already written about the topic. Is there anything missing? If you’ve covered the basics, write about something more niche. If it’s your first time writing about water damage, go for a more general approach.
About the Author
Emily Nguyen supports the implementation of ITC’s marketing efforts, including producing product newsletters and other customer communications, managing multiple social media profiles, and writing and reviewing content. She has a bachelor’s degree in public relations from Texas Tech University. Emily enjoys social media, exploring Dallas-Fort Worth, and spending time with her husband and their dog.More Content by Emily Nguyen