Why Your Insurance Agency Website is Your Best Tool

March 16, 2020 Karly Baker

Website Tools


Work Smarter, Not Harder

These days most people have some form of access to the internet. In this digital world, it’s critical to have a website that helps your business have a strong online presence. But, not just any website. An insurance agency website that helps you work smarter, not harder.

Here are a few questions to answer as you build such a website.

Is Your Website a 24/7 Tool for Your Agency?

Make your website work for you. The primary function of a great website should be as a tool, not an online business card.

Does your website provide your visitors 24/7 access to product information? Does it solve their problems and/or answer their questions when you’re not available to assist them?

Always remember, your website enables you to assist your clients at any time – day or night. It’s your only employee that doesn’t eat, sleep, get sick, or go on vacation. There’s no substitute for a great employee. But, if your website works effectively, it can be your secret weapon.


Does Your Website Give You Credibility?

First impressions are everything. Human intuition in the digital world has evolved exponentially in the last decade. Studies show that it only takes 0.05 seconds for a visitor to draw their first impressions about a website.  

A professional-looking website is the first step towards establishing your credibility. You can create a positive first impression of your website with a few basics. Good structure, colors, spacing, images, icons, copy, buttons, and more. Having a beautiful insurance website design is the key to opening the door.

Once the door is open, you need to earn credibility with your audience. You need to earn their trust. To do this, you need to show the consumer, through content on your website, that you’re an insurance expert.  To prove your expertise and trustworthiness, make sure your website has quality content that provides value and answers. Also, add positive reviews or testimonials to show how you’ve helped people.


Is Your Insurance Agency Website Helping You Reach Your Audience?

Consumers are always looking to make their lives easier. They want to buy a great product without roadblocks. They want answers fast and from a credible source. Does this describe the experience you’re providing on your website?

Your insurance agency website should do the work of reaching your audience for you. Think of your website as a modern storefront. Now imagine anyone in the world can find your store in a matter of seconds. They just need the map. Your map is SEO.

“SEO (Search Engine Optimization) is the practice of optimizing content to be discovered through a search engine’s organic search results.”

Joshua Hardwick

Search engines are important to your agency because they’re providing the best and most relevant results to consumers researching insurance online. If your website has been optimized for search engines, then your website should begin generating organic traffic.

What is organic traffic? Traffic to your website is organic if visitors land on your website as a result of unpaid search results. If you want more organic traffic to your insurance website, then you need to understand and cater to Google’s algorithm.

Search engine algorithms change often, and your main goal should be consistency. It is crucial to understand how search engines work and what they are looking for. Luckily, most website companies have an SEO team who can assist you with your site’s optimization.


Final Thoughts

In 2020, it’s hard to imagine a business without a website because of how much it can do for you. Use your website as a tool to prove to your prospects that you’re someone they can trust with their insurance. Show how you can help them and be a resource in the toughest of times.

You can work hard, or you can work smart. Let your website do the heavy lifting while you focus on growing your insurance agency.

About the Author

Karly Baker

As a website coordinator, Karly Baker is the initial contact to customers who purchase Insurance Website Builder. She coordinates all aspects of website design between the customer and our graphic designers. She graduated from Texas Woman’s University with a Bachelor of Fine Arts in graphic design. Being an athlete since childhood has created a desire in Karly to always strive for excellence and never quit.

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