Having a website professionally built for your agency is important. It is less stressful, and a good insurance agency website serves as the starting foundation of building a cohesive online brand. However, what you do after your website is live is just as important to the online success of your agency.
Keeping your website updated is vital in today's Internet-connected world since your website is the center of your agency marketing, both online and offline.
If you don't have access to edit the information and different sections on of your website, you will have to pay your website designer whenever you want to make a change. That can get expensive. You need to have control of your website's content and here's why.
Time Is Money
Did I already mention how leaving your website designer in charge of your content updates can get expensive? We say 'Time is money' for a reason. While the prices may vary designer to designer, you will still have to pay an hourly fee for your website designer to make any and all changes to your website's content.
You Own It
The website may have been designed by someone else but it's yours so it's essential that you have the ability to update your insurance website and make changes to it as you need to.
When choosing a website designer, don't get lost in the design aspect, and forget that the designer will eventually have to relinquish over the controls to you. It's best to choose a website with an easy-to-use administrative console, which will give you access to your website's content so you can make a change whenever you need to.
You Know Your Clients Best
You know more about your clients' wants and needs than your website designer who has no idea who your clients are or what information they need from your insurance agency website. Your designer also may not know what's going on in your agency or community.
Emergencies and special circumstances like an upcoming special event or a sudden change in your operational times may require the need to update your website in an instant. Having to contact your designer to make the change can take longer than you expect, especially if he or she is juggling several clients.
Keep It Fresh
In addition to having control over your website content, it is also important that you're able to blog. Blogging is one of the best things you can do for your website as it helps with SEO and contributes to your reputation as an insurance expert. Blogging can increase awareness, drive traffic, build loyalty and influence buying decisions. If you aren't sure how to blog, we've got many posts dedicated to the subject. Here are a few to get you started.
How to Find Time to Blog
Easy Tips to a Great Insurance Website Blog
How to Write a Great Blog Post
10 Things to Blog About on Your Insurance Website in September
A professional and custom designed agency website is a great investment; just remember that you should have control of what your customers read. You own it. You need to be able to update it.
Have a question about your website content? Leave a comment below.