The content on your insurance agency website is vital to getting your site noticed by people and search engines. Whether it's for your blog, landing pages or product pages, your content is what Google, Bing and Yahoo use to rank you.
Some insurance agents think that reusing content won't affect search engine optimization (SEO) efforts. But that is wrong. You should never duplicate content, and here's why.
When a search engine crawls a webpage, it cross references it to see if the same content shows up on any other pages. If it does, the search engines then have to decide which page is a copy and which is
What's considered duplicate content?
Duplicate content can happen in different ways. The most obvious is copying information from other websites and claiming it as your own. This is also considered plagiarism and could cause more problems for you besides your rankings.
Another way is by copying yourself. If you use the same content on different pages of your website, it's considered duplicate content. For instance, the search engines consider the same introduction on every line of business page duplicate content. It's always a good idea for each page to have fresh content.
Sometimes, search engines deem items you wouldn't think of as duplicates as duplicate content. For example, like when multiple versions of a page are indexed. An example of this would be
How do I avoid duplicate content issues?
Unique, fresh content is always the best way to go when writing for your insurance website. Avoid repetitive copy at all costs. Also, be aware of different URLs that lead to the same page since that can count as duplicate content as well. The reason is that search engines view each of the different URLs as separate
The goal of search engines is to provide users with the most relevant results. Search results with the same pages of content
Do you have a question about duplicate content and how it can harm your SEO? Let us know by leaving it in the comments section below.
About the Author
Josh Bowe joined the SEO team in 2014. He helps ITC customers improve their search engine rankings. Josh previously worked as a sports reporter, and he has a bachelor’s degree in communication from the University of Texas at Arlington. Born in the Dallas-Fort Worth area, Josh is a big sports fan, especially the NBA and Dallas Mavericks.More Content by Josh Bowe